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What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

What is PRIMIS?

Assisting users in discovering top-notch video content tailored to their viewing preferences while simultaneously generating fresh video inventory is essential. The video unit is expertly crafted to seamlessly integrate with any website. By leveraging contextual insights and user data, the platform identifies the most captivating videos available. You have the option to either promote your original video content or syndicate videos from reputable publishers like Bloomberg, Reuters, and Hollywood Reporter, among others. Additionally, the specialists at Primis can oversee your pre-roll inventory, optimizing its sales to enhance your revenue potential. This approach not only elevates user engagement but also ensures a steady stream of high-quality content for your audience.

Media

Media

Integrations Supported

Oracle Moat
Weborama
YouTube

Integrations Supported

PubGalaxy

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

0
A rev-share model with our publishing partners

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Company Facts

Organization Name

PRIMIS

Date Founded

2007

Company Location

Global

Company Website

primis.tech

Categories and Features

Video Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

Publishing and Subscriptions

Advertising Management
Campaign Management

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