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What is Plexure?

Achieving favorable results such as enhanced basket size, increased profitability, and a higher frequency of in-store visits is entirely possible. As the average transaction value rises, so does the likelihood of making purchases. We provide solutions that can be tailored to fit a wide range of brands operating in ever-changing markets. Our advanced segmentation and targeting technology enables the development of detailed customer profiles, paving the way for the creation of exceptional loyalty programs. Moreover, our comprehensive suite of intelligence modules is designed to implement a cycle of testing, learning, and optimization. This approach ensures that you effectively address business challenges while maintaining a competitive edge. By leveraging our digital toolkit, you can expedite your digital transformation journey, utilizing your data to establish a content management system that facilitates personalized, high-volume, and frequent marketing efforts. The shift towards digital solutions in quick-service restaurants has been expedited by the pandemic, affecting various aspects such as ordering, payment, and tailored rewards. As businesses adapt to these changes, staying ahead in the digital landscape is not just beneficial but crucial.

What is Movable Ink?

People interact with tailored content rather than simple data. Movable Ink revolutionizes this by converting data into customized content suitable for multiple platforms such as email and mobile, thereby improving digital interactions with customers. This innovation significantly upgrades the current marketing technologies available. Our content connects dynamically to relevant data sources no matter where they reside, adapting based on the latest actions of the recipient, and is automatically generated at scale through the platform. With Movable Ink, marketers can overcome the challenges of content creation, allowing them to consistently adapt to the evolving needs of their clientele. Moreover, the content is modular, enabling the easy repurposing of applications designed for one medium to function effectively across others. Automated content modules can be utilized across various channels, including email, mobile devices, augmented reality, and any visual interfaces that customers engage with. In addition, this strategy facilitates seamless integration with pertinent data, equipping marketers to activate content that features personalized details such as pricing, inventory status, promotional deals, and loyalty program balances, which ultimately enhances the customer experience. By harnessing these innovative tools, brands are better positioned to thrive in a fast-changing digital environment, ensuring they remain relevant and appealing to their audience. This capability not only fosters greater engagement but also drives customer loyalty and satisfaction.

Media

Media

Integrations Supported

Adobe Marketo Engage
Airship
Attentive
Bloomreach
Campaign Monitor
Cohley
Cordial
Crossing Minds
FindMine
Knak
Marigold Engage+
MessageGears
Mobilize
Notificare
Ometria
Pixlee TurnTo
Simon AI
Yotpo
iPost
stensul

Integrations Supported

Adobe Marketo Engage
Airship
Attentive
Bloomreach
Campaign Monitor
Cohley
Cordial
Crossing Minds
FindMine
Knak
Marigold Engage+
MessageGears
Mobilize
Notificare
Ometria
Pixlee TurnTo
Simon AI
Yotpo
iPost
stensul

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Plexure

Date Founded

2010

Company Location

New Zealand

Company Website

www.plexure.com

Company Facts

Organization Name

Movable Ink

Date Founded

2010

Company Location

United States

Company Website

movableink.com

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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