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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is CreatorCatalyst.ai?

CreatorCatalyst.ai stands out as a cutting-edge self-service platform for influencer marketing, leveraging artificial intelligence to support brands and agencies in multiple facets of influencer engagement, from identifying creators to formulating campaign briefs and initiating contact with influencers. This platform enables marketing teams to swiftly pinpoint top-tier creators, design extensive campaigns, and dispatch bulk messages to influencers in less than 15 minutes, all thanks to its advanced AI features. In the near future, Creatorcatalyst.ai is set to roll out additional functionalities such as risk assessment tools, customer relationship management options, and integrated payment solutions for creators. Based in Austin, Texas, this application has become essential for brands in diverse industries such as spirits, health and wellness, consumer packaged goods, and events, facilitating connections with creators who resonate with their brand ethos and drive impressive outcomes. Its intuitive interface and robust capabilities make it an indispensable tool for contemporary marketing challenges, ensuring that users can navigate their influencer strategies with ease and efficiency. As the platform evolves, it aims to further enhance the user experience and expand its range of services to meet the growing demands of the marketing landscape.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

$99
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

CreatorCatalyst.ai

Date Founded

2010

Company Location

United States

Company Website

www.creatorcatalyst.ai

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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