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What is Podscribe?

Podscribe operates as a self-sufficient platform designed for the evaluation, attribution, verification, and analysis of podcast and audio advertising effectiveness, helping advertisers, agencies, and publishers to understand and showcase the real-world impacts of their audio advertising efforts across diverse channels, including podcasts, streaming audio, and connected TV (CTV). By employing techniques such as pixel-based tracking, multi-touch attribution, and incrementality testing, it connects advertising exposure to conversions, ultimately enhancing return on investment (ROI). The platform further simplifies the ad verification process with AI-driven airchecks and quality assessments to ensure ads are delivered as planned, complemented by real-time dashboards that provide insights into reach, frequency, geographic distribution, and audience demographics, thereby enabling teams to boost performance and make data-driven decisions efficiently. Additionally, Podscribe equips users with competitive intelligence tools and benchmarking capabilities, offering monthly insights into the top podcasts, publishers, and advertisers in the market, while conducting audience segment analyses using household-level data for more effective media planning and audience understanding. This holistic strategy not only maximizes campaign efficiency but also plays a crucial role in identifying emerging opportunities in the dynamic landscape of audio advertising, thus paving the way for innovative advertising strategies. Ultimately, Podscribe empowers stakeholders with the knowledge and tools necessary to stay ahead in a rapidly evolving industry.

What is Captivate?

From the outset, our platform has been designed to help you expand your audience and elevate your audio presence. Highlight your amazing team, including your editor and publisher, while streamlining the perfect workflow for your podcast. Captivate has been purposefully built by podcasters for podcasters, guaranteeing a smooth and hassle-free experience with your podcasting tools! Since we started with Podcast Websites in 2014, we've earned a reputation for our tailored and swift support in the podcasting industry, and Captivate is no different: we provide 24/7 assistance during weekdays and specific hours on weekends, ensuring you always have someone available when you need help. If you're hesitant about making a commitment, we understand that many newcomers may feel uncertain about podcasting; therefore, we offer the necessary flexibility to support your journey. For those who are already podcasting and want to switch to Captivate, the transition is entirely free and quick, with our team ready to assist you at every stage! Additionally, our intuitive interface allows you to concentrate on crafting outstanding content without being bogged down by technical challenges, making your podcasting experience enjoyable and fruitful. Ultimately, we are committed to your success and are here to empower you throughout your podcasting adventure.

Media

Media

Integrations Supported

Acast
BetterHelp
DoorDash
Google Sheets
Microsoft Excel
Shopify
Wondery

Integrations Supported

Apple Podcasts
Google Podcasts
Growth Channel AI
Hindenburg PRO
Podcastpage
Podpage
Spotify

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Podscribe

Date Founded

2016

Company Location

United States

Company Website

podscribe.com

Company Facts

Organization Name

Rebel Base Media

Date Founded

2015

Company Location

United Kingdom

Company Website

www.captivate.fm/

Categories and Features

Podcast

Not specified

Categories and Features

Podcast

Distribution Tools
Podcast Web Hosting
Reporting / Analytics

Podcast Hosting

Not specified

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