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What is Pontiac Intelligence?
The Pontiac Intelligence console offers the ability to craft highly customizable audience segments using distinct device IDs associated with smartphones. You can incorporate a variety of specific characteristics when establishing your audience profile. Pontiac Intelligence boasts a vast library of over 350,000 audience segments that can be effortlessly incorporated into your marketing strategies. Furthermore, you have the option to link a wide array of third-party audience data to boost your targeted marketing initiatives. If your goal is to connect with individuals who exhibit interest in diverse activities or lifestyles based on their online interactions, our extensive selection of behavioral segments is designed to support that endeavor. For instance, you can focus on targeting job seekers within the entertainment industry, those in search of educational supplies, or consumers whose annual income falls between $50,000 and $75,000. There’s also the opportunity to engage with individuals interested in specific products, such as teeth-whitening strips. With pre-defined audience groups readily accessible, your marketing campaigns can be efficiently tailored to align with your distinct objectives and goals. This expansive capacity for audience segmentation opens up nearly endless possibilities, enabling the development of highly effective targeting strategies. In this way, marketers can ensure their messages resonate deeply with the right demographics.
What is Audiense?
Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale.
The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives.
What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.
Integrations Supported
Google
Microsoft 365
OpenX
PubMatic
Integrations Supported
Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
API Availability
Has API
API Availability
Has API
Pricing Information
$25 per month
Free Version
Pricing Information
Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
Supported Platforms
SaaS
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Pontiac Intelligence
Company Location
United States
Company Website
pontiac.media/platform.html
Company Facts
Organization Name
Audiense
Date Founded
2011
Company Location
United Kingdom
Company Website
audiense.com
Categories and Features
Demand-Side Platforms (DSP)
Not specified
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Brand Intelligence
Not specified
Influencer Marketing
Influencer Discovery
Social Media Monitoring
Market Research
Benchmarking
Data Management
Sample Management
Marketing Analytics
Social Media Metrics
Performance Marketing
Not specified
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection
Social Media Marketing
Analytics
Keyword Filtering
Multi-Account Management
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Dashboard