PostBeyond vs. Planable

PostBeyond is a comprehensive employee advocacy platform designed to enable organizations to extend their social media reach by turning employees into powerful brand ambassadors. The platform simplifies social sharing, allowing employees to effortlessly distribute approved company content across their personal networks on platforms like LinkedIn, Facebook, and Twitter. By making social sharing frictionless and engaging, PostBeyond increases participation and ensures a consistent, unified brand message across diverse teams including marketing, sales, HR, and channel partners. Its analytics and reporting tools provide in-depth insights into which content drives the highest engagement and ROI, enabling companies to fine-tune their advocacy programs with data-driven decisions. Trusted by industry leaders such as Dynatrace, Scotiabank, and Gainsight, PostBeyond supports use cases ranging from brand awareness and social selling to talent acquisition and partner demand generation. The platform helps brands rise above the clutter of social media by leveraging authentic employee voices, creating genuine connections with target audiences. PostBeyond also offers resources like the 2023 State of Brand Advocacy Report and practical guides to help organizations maximize their advocacy efforts. Its intuitive interface and scalable features make it easy for companies of all sizes to mobilize employees and measure impact effectively. With a focus on reducing complexity and maximizing results, PostBeyond bridges the gap between internal communications and external brand promotion. Ultimately, it empowers businesses to amplify their stories and drive meaningful business growth through employee-driven social media engagement.

Planable is the social media management tool that works for agencies juggling multiple clients and for brands managing both internal and external teams. It lets you handle multiple brands in dedicated workspaces, plan content in a drag-and-drop calendar, and create or refine content using comments, annotations, and suggestions. You can set up approval flows to match your own process—from no approvals at all to complex multi-level sign-offs. Publishing is direct. Major platforms are covered. You can interact with your audience via comments, check in on performance through built-in analytics, and quickly build reports that keep stakeholders and clients in the loop. Planable gives teams a place to centralize their content. Instead of digging through folders, emails, or spreadsheets, everything lives in one spot. You can switch between calendar, feed, or grid views depending on how your brain works. Draft posts can be shared in clean previews your clients can review without logging in. Built-in blur tools let you hide license plates or other sensitive visuals before sharing. You can chat with clients right on the content, keeping feedback visible, relevant, and organized. It’s a client-friendly setup that doesn’t add friction. The more feedback you collect, the stronger the outcome. More reviews don’t mean lower quality—they reflect broader adoption and richer ideas. Planable helps teams focus on what matters: getting good content out the door without losing hours to back-and-forth chaos. Since launching in 2016, Planable has helped over 7,000 marketing teams—including names like Hyundai, KFC, Christian Louboutin, and SMEG—ship better content, faster. In 2025, Planable joined SE Ranking, the SEO platform trusted by over one million marketers, with a shared mission: redefining brand visibility in the AI era.