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What is Postalytics?
Direct mail campaigns that work in conjunction with other channels can be executed in mere minutes rather than taking weeks to develop. Each mail piece sent includes updates on its delivery and engagement status, seamlessly integrated with your CRM or Marketing Automation, amplifying your email and digital marketing efforts. With business professionals inundated by more than 120 emails daily and an average Gmail account containing over 8,000 stored messages, it becomes crucial to differentiate your outreach. Postalytics® empowers you to capture attention by delivering tailored messages straight to your target audience, forging a more lasting impression than emails alone. By merging offline mail delivery with online response tracking, Postalytics® provides valuable insights into the success of each campaign. You will be informed of the status of each mail piece, whether it has been successfully delivered, forwarded, or returned to sender. Additionally, our innovative direct mail audience tracking technology offers comprehensive data on how your audience engages with and converts through online channels, enhancing your overall marketing strategy. This multifaceted approach ensures that you remain competitive in a crowded communication landscape.
What is Poplar?
Meet Poplar, an innovative programmatic platform designed to utilize API capabilities, enabling brands to quickly and easily create personalized direct mail campaigns within minutes. With an intuitive interface, users can effortlessly set up and initiate both one-time and recurring campaigns while integrating smoothly with leading marketing automation solutions, e-commerce systems, and cloud services. Enhance your mailings by using dynamic HTML templates that provide customized imagery and text tailored for each individual recipient. Reach out to customers who have left items in their shopping carts through strategically targeted direct mail, and effortlessly upload custom mailing lists that create opportunities for cross-selling and trigger responses from existing clients, all while selecting from a range of postage options, delivery speeds, and scheduling preferences. Whether your goal is to send out a single piece or a million, you can take advantage of competitive rates per piece without any unexpected SaaS or subscription fees. Our platform also features comprehensive multivariate testing capabilities, allowing marketers to analyze and improve various aspects of their campaigns across different channels, ensuring optimal impact and engagement. By leveraging these sophisticated tools, brands can dramatically enhance their marketing efforts and realize remarkable outcomes, ultimately leading to greater customer satisfaction and loyalty.
Integrations Supported
Wufoo
Zapier
ActiveCampaign
Adobe Marketo Engage
Automate.io
Blueshift
Cordial
Drip
API Availability
API Availability
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Postalytics
Date Founded
2008
Company Location
United States
Company Website
www.postalytics.com
Company Facts
Organization Name
Share Local Media
Date Founded
2016
Company Location
United States
Company Website
heypoplar.com
Categories and Features
Campaign Management
Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign
Direct Mail Automation
Not specified
Categories and Features
Direct Mail Automation
Not specified