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What is Postie?
Having a substantial customer base comes with numerous benefits! These initial initiatives at the top of the sales funnel interact with prospective customers who have not yet made a purchase from your brand, with the possibility of reaching over 200 million households across the U.S. We utilize interest and behavioral analytics to develop detailed audience personas, incorporating lookalike models based on your customer relationship management data. By testing different audience segments and data sources, we are able to continually refine and improve strategies that deliver optimal outcomes for your business. Seize the chance to convert web traffic into sales; our efficient mid-funnel strategies utilize identity resolution to link website visits to mailing addresses, allowing you to re-target these visitors through Direct Mail campaigns. With the implementation of programmatic triggers, you can customize your communications based on user behavior, such as specific page visits or sources of traffic, and harmonize these efforts with other marketing channels including email and social media. Enhance your customer lifetime value; our strategies focused on the bottom of the funnel are tailored to achieve the highest conversion rates by encouraging repeat purchases and re-engaging customers who have previously drifted away. By employing these extensive strategies, you can establish a dynamic marketing ecosystem that maximizes both customer engagement and overall profitability, ensuring long-term success for your brand. Furthermore, this comprehensive approach allows you to stay ahead of the competition in an ever-evolving market.
What is Lob?
Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.
Integrations Supported
Ethyca
APIANT
Adobe Marketo Engage
Blueshift
Blueshift ONE
Customer.io
Integrately
Invoiced
Iterable
Juniper Square
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Android
iPhone
iPad
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Online Training
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Postie
Date Founded
2017
Company Location
United States
Company Website
postie.com
Company Facts
Organization Name
Lob
Date Founded
2013
Company Location
United States
Company Website
lob.com
Categories and Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Delivery Tracking
Design Management
Event Triggered Mailings
Mailing List Purchasing
Mailing Services Integration
Printing Services Integration
Categories and Features
Address Verification
Not specified
Direct Mail Automation
Analytics/Reporting
Campaign Management
Delivery Tracking
Design Management
Event Triggered Mailings
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Shipment Tracking
Alerts/Notifications
For eCommerce