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What is Postie?

Having a substantial customer base comes with numerous benefits! These initial initiatives at the top of the sales funnel interact with prospective customers who have not yet made a purchase from your brand, with the possibility of reaching over 200 million households across the U.S. We utilize interest and behavioral analytics to develop detailed audience personas, incorporating lookalike models based on your customer relationship management data. By testing different audience segments and data sources, we are able to continually refine and improve strategies that deliver optimal outcomes for your business. Seize the chance to convert web traffic into sales; our efficient mid-funnel strategies utilize identity resolution to link website visits to mailing addresses, allowing you to re-target these visitors through Direct Mail campaigns. With the implementation of programmatic triggers, you can customize your communications based on user behavior, such as specific page visits or sources of traffic, and harmonize these efforts with other marketing channels including email and social media. Enhance your customer lifetime value; our strategies focused on the bottom of the funnel are tailored to achieve the highest conversion rates by encouraging repeat purchases and re-engaging customers who have previously drifted away. By employing these extensive strategies, you can establish a dynamic marketing ecosystem that maximizes both customer engagement and overall profitability, ensuring long-term success for your brand. Furthermore, this comprehensive approach allows you to stay ahead of the competition in an ever-evolving market.

What is MarketVue?

MarketVue stands out as a cutting-edge direct mail automation platform designed specifically for companies looking to craft, launch, and refine customized mailing initiatives, seamlessly integrating traditional outreach with digital marketing techniques. Its user-friendly drag-and-drop design interface allows individuals to create professional mail pieces in just minutes, using a variety of templates, branding assets, personalization options, QR codes, and pURLs, all without requiring any design expertise. By connecting direct mail to engaging landing pages and call tracking systems, it empowers marketers to increase conversion rates and monitor engagement across multiple channels in a unified manner. The platform simplifies the entire production process—covering printing, postage, and distribution—through an extensive national network that allows for quick campaign rollouts and scalability without the need for manual intervention. Additionally, MarketVue provides real-time analytics, tracking for mail deliveries, and comprehensive dashboards that offer full transparency into critical performance metrics, enabling teams to refine their targeting strategies and improve overall results. This holistic approach ensures that businesses can readily adjust their tactics based on quantifiable results and actionable insights, ultimately driving more effective marketing outcomes. As a result, companies leveraging MarketVue can expect to see a significant enhancement in their marketing efficiency and campaign success.

Media

Media

Integrations Supported

Adobe Marketo Engage
Ethyca
HubSpot CRM
Salesforce
Zapier

Integrations Supported

Adobe Marketo Engage
Ethyca
HubSpot CRM
Salesforce
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$125 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Postie

Date Founded

2017

Company Location

United States

Company Website

postie.com

Company Facts

Organization Name

MarketVue

Date Founded

2021

Company Location

United States

Company Website

marketvue.io

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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