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What is Postry?

Postry is an innovative online platform tailored for the management and prospecting of direct-mail campaigns, specifically aimed at tradespeople, solar installers, real estate agents, recruiters, and B2B service providers. This tool effectively identifies homes, properties, employers, and businesses based on triggers set by users, allowing them to assess potential leads, create personalized letters, and approve each mailing before it is printed and sent. Each letter is equipped with a unique QR code that leads recipients to a customized landing page, enhancing the outreach experience. The platform tracks scans, visits, and inquiries, giving teams the ability to link responses back to their mailings and plan follow-ups accordingly; additionally, the Profi plan includes CRM features and automation options. Users can evaluate the effectiveness of their campaigns by both campaign type and geographic location, while higher-tier plans provide access to more search areas, additional landing pages, and collaborative tools for teams; the Enterprise tier even comes with an API for deeper integration capabilities. By unifying prospect research, printed communications, response tracking, and follow-up management, Postry simplifies the entire workflow for its users. In doing so, Postry ultimately empowers organizations to refine their outreach tactics and foster better connections with potential customers, significantly enhancing their overall marketing effectiveness. This comprehensive approach not only boosts engagement but also streamlines the path from initial contact to successful conversion.

What is LetterFriend?

LetterFriend offers a distinctive service for direct mail and handwritten letters, empowering organizations to create personalized, genuinely handwritten messages, envelopes, and cards crafted by talented writers, steering clear of automated systems or mass-produced materials; this approach allows businesses to effectively navigate the digital realm and strengthen customer relationships, drive referrals, and foster overall growth via meaningful physical communication. Users can effortlessly upload their contact lists via CSV files or integrate through various CRM platforms, Zapier, or an API, which streamlines the automation and scaling of their outreach initiatives, whether for sending thank-you notes, prospecting letters, seasonal cards, or any other personalized correspondence that is addressed by hand and sent directly from the organization. With an emphasis on human-centric direct mail, LetterFriend utilizes real writers based in New Jersey to pen each note, leading to significantly higher open and response rates than typical printed materials or email campaigns, while also providing a variety of customizable options like envelopes, sticky notes, signatures, postcards, and more to cater to individual preferences. This service not only differentiates itself through its personal touch but also seeks to cultivate stronger bonds between businesses and their clients by celebrating the art of handwritten communication. Furthermore, the personal nature of these letters can evoke emotional responses, which is often missing in digital interactions, thereby enhancing the overall effectiveness of outreach efforts.

Media

Media

Integrations Supported

Integrations Supported

Google Sheets
HubSpot CRM
Insightly
Microsoft Dynamics 365
Microsoft Excel
Oracle CRM On Demand
SAP Cloud Platform
Salesforce
SugarCRM
Zapier
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

€349/month
The Start plan is €349 net per month and includes 100 letters per month and one active search area. Additional letters cost €3.70 for trades and real estate or €3.20 for business and recruiting. Printing and postage are included. Prices exclude VAT under the stated reverse-charge conditions. Monthly plans can be canceled without notice. CRM and automation features are available on the Profi plan and higher tiers.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

MS Strategic Advisory

Date Founded

2026

Company Location

Bulgaria

Company Website

postry.de

Company Facts

Organization Name

LetterFriend

Date Founded

2010

Company Location

United States

Company Website

letterfriend.com

Categories and Features

Categories and Features

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