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What is Postry?

Postry is an innovative online platform tailored for the management and prospecting of direct-mail campaigns, specifically aimed at tradespeople, solar installers, real estate agents, recruiters, and B2B service providers. This tool effectively identifies homes, properties, employers, and businesses based on triggers set by users, allowing them to assess potential leads, create personalized letters, and approve each mailing before it is printed and sent. Each letter is equipped with a unique QR code that leads recipients to a customized landing page, enhancing the outreach experience. The platform tracks scans, visits, and inquiries, giving teams the ability to link responses back to their mailings and plan follow-ups accordingly; additionally, the Profi plan includes CRM features and automation options. Users can evaluate the effectiveness of their campaigns by both campaign type and geographic location, while higher-tier plans provide access to more search areas, additional landing pages, and collaborative tools for teams; the Enterprise tier even comes with an API for deeper integration capabilities. By unifying prospect research, printed communications, response tracking, and follow-up management, Postry simplifies the entire workflow for its users. In doing so, Postry ultimately empowers organizations to refine their outreach tactics and foster better connections with potential customers, significantly enhancing their overall marketing effectiveness. This comprehensive approach not only boosts engagement but also streamlines the path from initial contact to successful conversion.

What is Lob?

Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.

Media

Media

Integrations Supported

Integrations Supported

APIANT
Blueshift ONE
CrossEngage
Easyflow
Ethyca
Integrately
Juniper Square
KonnectzIT
Pabbly Connect
Pabbly Email Verification
PayHOA
ProjectManager
PropertyRadar
Quavo
QuickMail
Simon AI
SoftLedger
Stackreaction
Workers by Delos
Wufoo

API Availability

Has API

API Availability

Pricing Information

€349/month
The Start plan is €349 net per month and includes 100 letters per month and one active search area. Additional letters cost €3.70 for trades and real estate or €3.20 for business and recruiting. Printing and postage are included. Prices exclude VAT under the stated reverse-charge conditions. Monthly plans can be canceled without notice. CRM and automation features are available on the Profi plan and higher tiers.

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

MS Strategic Advisory

Date Founded

2026

Company Location

Bulgaria

Company Website

postry.de

Company Facts

Organization Name

Lob

Date Founded

2013

Company Location

United States

Company Website

lob.com

Categories and Features

Categories and Features

Address Verification

Not specified

Direct Mail Automation

Analytics/Reporting
Campaign Management
Delivery Tracking
Design Management
Event Triggered Mailings
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Shipment Tracking

Alerts/Notifications
For eCommerce

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