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What is Prebid?

Prebid is an open-source framework that offers a variety of tools designed to help publishers seamlessly incorporate header bidding into their websites and applications. Its key components include Prebid.js, Prebid Server, and Prebid Mobile, which empower publishers to move beyond traditional waterfall methods and optimize their programmatic advertising earnings. By promoting heightened competition for ad placements, Prebid’s versatile and scalable solutions greatly enhance revenue generation efforts. In addition to this, the platform emphasizes user privacy through initiatives like Shared ID, ensuring responsible management of user information. Moreover, the thriving community surrounding Prebid plays a crucial role in continual development and support, linking a global network of advertising technology professionals. This collaborative atmosphere not only augments the platform’s functionality but also ensures it remains attuned to evolving industry trends and challenges, ultimately benefiting all stakeholders involved. As the landscape of digital advertising shifts, Prebid’s commitment to innovation and community engagement positions it as a leader in the field.

What is AdTech Europe?

AdTech Europe presents an all-encompassing programmatic demand-side platform (DSP) designed for companies that prefer to oversee their advertising initiatives independently instead of depending on third-party technologies. Clients have the flexibility to choose between a DSP License, which indicates licensed ownership, or a complete Acquisition that grants them the entire source code for extensive customization possibilities. Both options provide unlimited queries per second (QPS) without any additional query fees, access to a wide array of over 1,000 supply-side platform (SSP) integrations, and ensure compatibility with OpenRTB and XML protocols, as well as seamless integration with ad exchanges (ADX). The platform's attributes include white-label branding, an AI-driven automation suite, a reseller plugin, onboarding support, and ongoing updates throughout the duration of the service. It accommodates a diverse range of ad formats such as display, native, push notifications, pop-under ads, and video, along with comprehensive fraud filtering and third-party verification integrations. In addition, a plug-and-play White Label DSP Software as a Service (SaaS) option is offered, beginning at $500 per month. Beyond these core services, AdTech Europe also excels in developing custom ad technologies, providing AdOps outsourcing services, and safeguarding against ad fraud, thereby equipping clients with a thorough range of solutions tailored to their advertising requirements. Their dedication to innovation and the success of their clients positions them as a key player in the ad tech industry, making them an indispensable ally for businesses striving to navigate the complexities of digital advertising.

Media

Media

No images available

Integrations Supported

Adloox
Confiant
Crystall.io
Magnite
Microsoft Monetize
New Relic
PubMatic
Seedtag
Sharethrough
Sovrn
Xandr
iion

Integrations Supported

API Availability

API Availability

Pricing Information

Free
Open source
Free Version

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Prebid

Date Founded

2015

Company Location

United States

Company Website

prebid.org

Company Facts

Organization Name

AdTech Europe (3DMA Ltd)

Company Location

Bulgaria

Company Website

adtech.eu

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

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uDSP

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