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What is Prebid?

Prebid is an open-source framework that offers a variety of tools designed to help publishers seamlessly incorporate header bidding into their websites and applications. Its key components include Prebid.js, Prebid Server, and Prebid Mobile, which empower publishers to move beyond traditional waterfall methods and optimize their programmatic advertising earnings. By promoting heightened competition for ad placements, Prebid’s versatile and scalable solutions greatly enhance revenue generation efforts. In addition to this, the platform emphasizes user privacy through initiatives like Shared ID, ensuring responsible management of user information. Moreover, the thriving community surrounding Prebid plays a crucial role in continual development and support, linking a global network of advertising technology professionals. This collaborative atmosphere not only augments the platform’s functionality but also ensures it remains attuned to evolving industry trends and challenges, ultimately benefiting all stakeholders involved. As the landscape of digital advertising shifts, Prebid’s commitment to innovation and community engagement positions it as a leader in the field.

What is Bidlogic?

Bidlogic simplifies the management of eCPM and bidding across top mobile ad mediation platforms, enhancing your app's revenue potential. It automates the optimization process and A/B testing within waterfalls, removing the necessity for manual oversight in ad mediation. By integrating real-time bidding with traditional waterfalls, Bidlogic provides a cutting-edge hybrid monetization approach aimed at maximizing profits from every ad impression. Its algorithms continuously learn from millions of daily impressions, enabling them to seamlessly adjust to your app's performance dynamics. Bidlogic creates multiple waterfalls and systematically organizes its eCPM instances, resulting in thousands of optimizations performed weekly to boost your application's revenue capabilities. This high degree of automation not only conserves valuable time but also guarantees that your monetization strategy remains finely tuned for optimal outcomes. Furthermore, this innovative approach positions your app to capitalize on emerging trends in the advertising landscape.

Media

Media

Integrations Supported

Adloox
Confiant
Crystall.io
Magnite
Microsoft Monetize
New Relic
PubMatic
Pyrobid
Seedtag
Sharethrough
Sovrn
Xandr
iion

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Free
Open source
Free Version

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Not specified

Company Facts

Organization Name

Prebid

Date Founded

2015

Company Location

United States

Company Website

prebid.org

Company Facts

Organization Name

optAd360

Date Founded

2015

Company Location

Poland

Company Website

bidlogic.io

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Display Advertising

Not specified

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