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What is Prebid?

Prebid is an open-source framework that offers a variety of tools designed to help publishers seamlessly incorporate header bidding into their websites and applications. Its key components include Prebid.js, Prebid Server, and Prebid Mobile, which empower publishers to move beyond traditional waterfall methods and optimize their programmatic advertising earnings. By promoting heightened competition for ad placements, Prebid’s versatile and scalable solutions greatly enhance revenue generation efforts. In addition to this, the platform emphasizes user privacy through initiatives like Shared ID, ensuring responsible management of user information. Moreover, the thriving community surrounding Prebid plays a crucial role in continual development and support, linking a global network of advertising technology professionals. This collaborative atmosphere not only augments the platform’s functionality but also ensures it remains attuned to evolving industry trends and challenges, ultimately benefiting all stakeholders involved. As the landscape of digital advertising shifts, Prebid’s commitment to innovation and community engagement positions it as a leader in the field.

What is ClearTrust?

ClearTrust operates as a dedicated platform focused on safeguarding the integrity of digital advertising traffic and identifying ad fraud for a diverse group of stakeholders, including advertisers, agencies, publishers, ad networks, and ad-tech professionals. The platform employs its Traffic Quality Index (TQI) to evaluate sessions through more than 150 unique filters that scrutinize a range of factors such as IP addresses, user agents, behaviors, devices, and network traits. This robust scoring mechanism, complemented by detailed analytical reports, empowers teams to identify bots, dubious clicks, invalid impressions, and various forms of potentially subpar activities across numerous campaigns and traffic sources. Users can tailor their scoring parameters and filters to investigate anomalies and utilize insights for making strategic decisions related to traffic management and budget distribution. Furthermore, ClearTrust supports both pre-bid and post-bid verification processes, offering a variety of implementation options like API, JavaScript, and tracking-link techniques. Designed to protect paid media and inventory across multiple platforms—including web, in-app, video, and connected TV—ClearTrust ensures comprehensive coverage against fraud and inefficiencies in digital advertising. This all-encompassing strategy not only helps users uphold the integrity of their advertising investments but also enhances overall campaign performance significantly. Moreover, by continuously adapting to evolving challenges in the digital landscape, ClearTrust positions itself as a crucial ally for stakeholders seeking to optimize their advertising efforts.

Media

Media

Integrations Supported

Adloox
Confiant
Crystall.io
Magnite
Microsoft Monetize
New Relic
PubMatic
Pyrobid
Seedtag
Sharethrough
Sovrn
Xandr
iion

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Free
Open source
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Prebid

Date Founded

2015

Company Location

United States

Company Website

prebid.org

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

www.cleartrust.cc

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Ad Fraud Detection

Not specified

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