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What is Prebid?

Prebid is an open-source framework that offers a variety of tools designed to help publishers seamlessly incorporate header bidding into their websites and applications. Its key components include Prebid.js, Prebid Server, and Prebid Mobile, which empower publishers to move beyond traditional waterfall methods and optimize their programmatic advertising earnings. By promoting heightened competition for ad placements, Prebid’s versatile and scalable solutions greatly enhance revenue generation efforts. In addition to this, the platform emphasizes user privacy through initiatives like Shared ID, ensuring responsible management of user information. Moreover, the thriving community surrounding Prebid plays a crucial role in continual development and support, linking a global network of advertising technology professionals. This collaborative atmosphere not only augments the platform’s functionality but also ensures it remains attuned to evolving industry trends and challenges, ultimately benefiting all stakeholders involved. As the landscape of digital advertising shifts, Prebid’s commitment to innovation and community engagement positions it as a leader in the field.

What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

Media

Media

Integrations Supported

Adloox
Confiant
Crystall.io
Magnite
Microsoft Monetize
New Relic
PubMatic
Pyrobid
Seedtag
Sharethrough
Sovrn
Xandr
iion

Integrations Supported

Human Defense Platform

API Availability

API Availability

Pricing Information

Free
Open source
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prebid

Date Founded

2015

Company Location

United States

Company Website

prebid.org

Company Facts

Organization Name

HUMAN Security

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud/

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Popular Alternatives

Popular Alternatives

HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC