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What is Prebid?

Prebid is an open-source framework that offers a variety of tools designed to help publishers seamlessly incorporate header bidding into their websites and applications. Its key components include Prebid.js, Prebid Server, and Prebid Mobile, which empower publishers to move beyond traditional waterfall methods and optimize their programmatic advertising earnings. By promoting heightened competition for ad placements, Prebid’s versatile and scalable solutions greatly enhance revenue generation efforts. In addition to this, the platform emphasizes user privacy through initiatives like Shared ID, ensuring responsible management of user information. Moreover, the thriving community surrounding Prebid plays a crucial role in continual development and support, linking a global network of advertising technology professionals. This collaborative atmosphere not only augments the platform’s functionality but also ensures it remains attuned to evolving industry trends and challenges, ultimately benefiting all stakeholders involved. As the landscape of digital advertising shifts, Prebid’s commitment to innovation and community engagement positions it as a leader in the field.

What is Pixalate?

Pixalate is recognized as the leading platform dedicated to preventing fraud, improving privacy, and ensuring compliance analytics across connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses significant trust and safety challenges for both advertisers and publishers alike. To address these issues, Pixalate has implemented a pre-bid blocking mechanism that successfully reduces invalid traffic (IVT) throughout CTV, mobile apps, and websites, leveraging a substantial network that includes over 5 million apps, 80 million domains, and 300 million OTT devices. The platform offers valuable analytics aimed at detecting fraud, protecting brands, and ensuring ad visibility while actively monitoring the expansive network of apps and domains to recognize more than 40 distinct types of IVT. Additionally, Pixalate has introduced Supply Path Quality (SPQ), marking the first analytics platform focused on optimizing supply paths regarding ad fraud and inventory quality, which is driven by a thorough examination of the Supply Chain Object (SCO) from the bitstream. The platform also features sophisticated technology designed to assess child-focused applications found in Google and Apple app stores, significantly broadening its array of tools. This pioneering strategy not only safeguards users but also contributes to creating a more transparent and trustworthy advertising environment, ultimately benefiting all stakeholders involved. Furthermore, by continuously innovating and adapting to new challenges, Pixalate reinforces its commitment to enhancing the integrity of digital advertising.

Media

Media

Integrations Supported

Adloox
Confiant
Crystall.io
Magnite
Microsoft Monetize
New Relic
PubMatic
Pyrobid
Seedtag
Sharethrough
Sovrn
Xandr
iion

Integrations Supported

AdMedia
App Store
Criteo Commerce Growth
Google Play

API Availability

API Availability

Has API

Pricing Information

Free
Open source
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Prebid

Date Founded

2015

Company Location

United States

Company Website

prebid.org

Company Facts

Organization Name

Pixalate

Date Founded

2012

Company Location

United States

Company Website

www.pixalate.com

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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