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What is MRP Prelytix®?

For more than two decades, we have dedicated ourselves to addressing the needs and obstacles faced by enterprise sales and marketing teams. MRP Prelytix® is specifically designed to alleviate the intricacies of your operational landscape, facilitating account-based strategies that seamlessly align with your current marketing efforts across all global initiatives. Recognizing that each enterprise possesses unique demands and limitations, MRP empowers you with the control you need. Whether your account-based marketing (ABM) team is highly experienced and well-resourced or has limited capabilities, and regardless of whether your technology infrastructure is robust or minimal, we are prepared to assist you. You can choose to implement our predictive insights as either a standalone tool or as part of an integrated solution, and you have the option to engage our experienced, multilingual ABM professionals or utilize our comprehensive omnichannel deployment services at your convenience. This flexibility ensures that you can achieve your marketing goals effectively, no matter your starting point.

What is FusionGrove?

The integration of Account-Based Marketing (ABM) with Account-Based Sales (ABS) drives significant revenue growth and accelerates the sales pipeline. By utilizing advanced insights, businesses can identify and prioritize their key accounts effectively. It is essential to develop organized strategies that incorporate customized content and guided selling techniques to actively engage customers throughout the buying journey. Demonstrating value and evaluating performance can be achieved through detailed metrics and reporting dashboards, which are crucial for making informed decisions. Implementing account-based strategies on a larger scale can lead to improved outcomes, while guided sales approaches help in effectively reaching out to customers. FusionGrove equips B2B sales teams, marketing units, and channel partners to collaborate seamlessly, all aimed at achieving revenue targets. This approach not only speeds up lead progression but also facilitates quicker deal closures. By leveraging optimized content and guided selling methods, teams can establish meaningful connections with accounts. Leads can be assigned directly to sales representatives or channel partners as required, enhancing efficiency in the process. Improving campaign effectiveness and lead conversion rates hinges on accurate targeting and enhanced insights into accounts. Creating structured strategies that systematically align account interactions ensures a coordinated effort across different teams. Ultimately, this collaboration not only optimizes workflows but also nurtures a culture of shared success and collective accountability, paving the way for sustained growth and innovation.

Media

Media

Integrations Supported

Eloqua
HubSoft
Marketo
Salesforce

Integrations Supported

Eloqua
HubSoft
Marketo
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MRP

Date Founded

2002

Company Location

United States

Company Website

www.mrpfd.com

Company Facts

Organization Name

FusionGrove

Company Location

Australia

Company Website

fusiongrove.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Acceleration

CPQ
Campaign Management
Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Gamification
Sales Intelligence
Sales Workflow Management

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