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Beckon

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What is Prime Analytics?

Enhancing purchasing behavior and ensuring compliance with established policies can be achieved through goal setting, maximizing return on investment, utilizing customized analytics, managing supplier relationships, and performing benchmark analyses with our extensive database, along with other effective strategies. Prime Analytics provides a comprehensive range of tools designed to manage and report on your organization's travel program with efficiency! By leveraging insightful data analytics, you can optimize your travel spending while integrating multiple data sources for complete transparency in program expenditures and leakage evaluation. Easily filter and explore every detail of the booking process, allowing you to gain deep insights into spending behaviors, assess market share, and compare benchmark fares among various options. Our innovative scorecard platform offers traveler benchmarking linked to points of sale and associated portal features. You can also execute fare and benchmark comparisons across a variety of data types, regions, and corporate structures. Furthermore, by utilizing Prime's vast benchmark database, you can analyze average fares and create dynamic, interactive reports tailored to your specific requirements. This comprehensive approach not only empowers you with the essential insights needed for effective travel management but also fosters continuous improvement in your travel strategies.

What is Beckon?

Beckon, known as The Source of Truth for Marketing™, is an essential solution for data management, reporting, and analytics that global brands depend on for informed strategic decision-making. Designed specifically for marketers seeking to maximize their data's potential, Beckon allows users to pinpoint successful strategies, allocate resources wisely, boost ROI, and highlight marketing's impact on overall business performance. Users can uncover and disseminate critical insights through engaging storytelling dashboards, performance scorecards, and vibrant visualizations. The platform ensures automated data management, offers comprehensive performance visibility across multiple channels, provides omnichannel analytics, and features real-time dashboards and scorecards, along with key marketing KPIs. By promoting data-driven decisions that encourage growth, Beckon caters to the diverse needs of marketers, which cannot be met by simply checking off a box. The suite encompasses vital functionalities such as data aggregation, ETL processes, governance, taxonomy creation and normalization, alongside data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration, and strategic planning, rendering it an essential asset in the contemporary marketing environment. Ultimately, Beckon equips marketers to adeptly handle the intricacies of their data while achieving significant results, thus enabling them to foster a more proactive and insightful marketing approach. In doing so, it transforms how marketing teams engage with data, enhancing their overall effectiveness and alignment with business objectives.