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What is Primer?
Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.
What is AdDaptive Intelligence?
AdDaptive Intelligence is recognized as a leading provider of Account-Based Marketing and B2B insights. Our cutting-edge technology platform empowers B2B marketers to engage effectively with critical accounts and decision-makers, leading to improved business outcomes. By analyzing vast amounts of data, AdDaptive expertly connects authentic offline business information to the digital landscape, providing marketers with outstanding solutions for B2B advertising and Account-Based Marketing. Discover the advantages of precise targeting with AdDaptive’s high-caliber B2B Advertising and Analytics Platform, ensuring that your marketing efforts are focused on the most relevant accounts. Our capability to bridge genuine offline business data with online environments guarantees that every impression is delivered to your targeted audience on a significant scale. By concentrating solely on important accounts and decision-makers, confirmed through comprehensive account-based and firmographic reporting, you can reduce unnecessary spending and successfully meet your B2B advertising objectives, thus paving the way for enhanced achievements in your marketing strategies. Additionally, our innovative approach allows for continuous improvement and adjustment of campaigns based on real-time analytics, ensuring that your advertising remains effective and aligned with your overall business goals.
Integrations Supported
Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
LinkedIn
Meta Pixel
Salesforce
UserGems
Integrations Supported
Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
LinkedIn
Meta Pixel
Salesforce
UserGems
API Availability
Has API
API Availability
Has API
Pricing Information
$500 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Primer
Company Location
United States
Company Website
www.sayprimer.com
Company Facts
Organization Name
AdDaptive Intelligence
Date Founded
2010
Company Location
United States
Company Website
www.addaptive.com/platform/
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data