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What is Primer?

Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.

What is Adyntel?

Our API-driven ad intelligence platform offers a powerful way for GTM teams to bring ad data directly into tools like Google Sheets or Clay workflows. This allows marketing and sales teams to enhance lead scoring and prospecting efforts, using the data as a stand-in for marketing budget insights. Paid-media teams also use the platform for competitive research, benchmarking, and discovering new ideas for campaigns, ensuring they stay competitive and continuously improve their marketing strategies. With this solution, teams gain valuable insights that help optimize performance and drive more effective marketing outcomes.

Media

Media

Integrations Supported

Airgap
ChartHop
Clay
Facebook
Facebook Ads
Google Ads
Google Cloud Platform
Google Cloud Search
Google Sheets
Instagram Ads
LinkedIn
LinkedIn Ads
Meta Ads
Meta Ads Manager
Meta Pixel
Salesforce
TikTok Ads
UserGems

Integrations Supported

Airgap
ChartHop
Clay
Facebook
Facebook Ads
Google Ads
Google Cloud Platform
Google Cloud Search
Google Sheets
Instagram Ads
LinkedIn
LinkedIn Ads
Meta Ads
Meta Ads Manager
Meta Pixel
Salesforce
TikTok Ads
UserGems

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

$44 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Primer

Company Location

United States

Company Website

www.sayprimer.com

Company Facts

Organization Name

Adyntel

Date Founded

2024

Company Location

Romania

Company Website

www.adyntel.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

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