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What is Primer?

Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.

What is Momentum Data?

The Ultimate Social Selling Solution for Enterprise Sales and Marketing Teams. Harness the power of data and Artificial Intelligence to boost visibility, spark conversations, and acquire new customers. Our Software-with-a-Service (SwaS) approach combines the advantages of SaaS with a dedicated team of skilled data scientists. Correct any outdated, inaccurate, or incomplete entries in your CRM, while also enriching your database with vital missing details. Identify and assess the most relevant accounts in your target market, monitoring them for immediate sales leads. Simplify repetitive and time-consuming sales and marketing tasks, ensuring a cohesive strategy between your sales and marketing departments. Strategically concentrate on your most critical accounts by engaging with key decision-makers across diverse B2B marketing channels. Maximize the effectiveness of social selling. Integrate LinkedIn effortlessly into your daily sales processes and connect social media with your CRM solutions. Utilize the insights amassed by your sales and marketing teams to enhance results and build stronger customer connections. Additionally, capitalize on real-time analytics to continually refine your approach and adapt to market changes.

Media

Media

Integrations Supported

LinkedIn
Salesforce
Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
Meta Pixel
UserGems

Integrations Supported

LinkedIn
Salesforce
HubSpot CRM
HubSpot Customer Platform
Pipedrive
Zoho CRM

API Availability

API Availability

Pricing Information

$500 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Primer

Company Location

United States

Company Website

www.sayprimer.com

Company Facts

Organization Name

Momentum Data

Company Location

United Kingdom

Company Website

momentumdata.com

Categories and Features

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Data Enrichment

Not specified

Sales Intelligence

Not specified

Social Selling

Not specified

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