Primo vs. Iru

Primo functions as a holistic IT operations platform that leverages artificial intelligence to streamline the purchasing, monitoring, securing, and management of corporate devices and software via a single, centralized interface. By amalgamating identity management, mobile device management (MDM), endpoint detection and response, software as a service (SaaS) management, and global hardware procurement, it removes the necessity for teams to juggle various disconnected tools. This integration empowers IT departments to effortlessly establish security protocols, roll out applications and updates, and resolve issues across macOS, Windows, and Linux systems. In addition, it supports extensive zero-touch deployments while ensuring that identity and access workflows are synchronized with HR data, facilitating efficient onboarding, offboarding, and permission modifications. Moreover, through its integration with over 60 HR and email systems, it sustains a unified source of truth for users and devices, while providing real-time compliance monitoring and activity logs. The platform further strengthens security by utilizing role-based access, single sign-on, and AI-driven automation, which ultimately minimizes manual workloads and enhances the overall security framework of the organization. Additionally, this comprehensive approach not only boosts efficiency but also fosters a more secure and responsive IT environment for future growth.

Iru AI is a next-generation, AI-native security and compliance platform designed to unify and automate enterprise protection in an increasingly complex digital landscape. Built from the ground up for the AI era, Iru integrates identity management, endpoint protection, and compliance automation within a single, context-aware system. Its proprietary Iru Context Model continuously interprets relationships between users, apps, and devices, enabling intelligent actions across authentication, threat detection, and audit workflows. The Identity module eliminates passwords with device-bound authentication, ensuring frictionless yet secure access to every enterprise app. The Endpoint suite consolidates management, detection, and vulnerability response into one lightweight agent, providing real-time visibility and cross-platform consistency. Meanwhile, the Compliance engine automates control mapping and evidence collection, reducing audit preparation time while maintaining continuous readiness. Unlike fragmented legacy tools, Iru’s unified approach minimizes security gaps, streamlines administration, and improves user experience across the organization. The platform’s scalability and AI automation have helped firms cut IT workloads in half while achieving stronger security postures and regulatory compliance. Trusted by global innovators like Airbus, Notion, McLaren, and BetterHelp, Iru is transforming how enterprises secure their digital ecosystems. With over 5,000 customers and top-tier ratings for usability and innovation, Iru empowers teams to focus on strategic growth rather than operational complexity.