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What is Prism by Calibrated Intelligence?

Prism is a cutting-edge, transparent AI-powered platform tailored for enhancing Amazon PPC campaigns, providing sellers and agencies with a clear insight into the reasoning behind each recommendation instead of merely suggesting alterations. Unlike other unclear solutions, Prism explains its logic in plain language, supplemented by assessments of statistical significance for each proposed bid adjustment and budget recommendation. Its standout features consist of: • Two AI agents that ensure ongoing optimization 24/7 while also delivering weekly strategic insights • An 8-step guided procedure that streamlines over ten hours of manual bid management into efficient 15-minute reviews • Anomaly detection functionalities that can pinpoint spikes in spending and drops in conversions in about one hour • A 24-hour grace period allowing users to undo any changes, coupled with built-in safeguards to prevent excessive optimization • Identification of nine unique strategic opportunity types, which include anchor keywords, dayparting tactics, and budget regulations Crafted by experts with deep knowledge of the Amazon landscape, Prism introduces a straightforward monthly pricing model ranging from $29 to $449, abolishing percentage-based fees tied to spending and guaranteeing predictable costs as companies expand. Furthermore, it assures users of enterprise-level security, providing peace of mind as they manage their campaigns. Ultimately, Prism sets a new standard in PPC management with its user-centric design and data-driven insights.

What is Amazon Omnichannel Metrics?

Chief Marketing Officers (CMOs) offer valuable insights that help advertisers refine how they allocate their budgets, improve their campaign strategies, and ultimately boost the return on investment (ROI) from their media spending. By creating a well-rounded view of marketing efforts, CMOs facilitate a unified strategy for navigating the sales funnel. This approach enables advertisers to analyze the effectiveness of tactics used at different stages, including the top, middle, and bottom of the funnel. The detailed reports produced by CMOs clarify the relationships among target demographics, geographical areas, and the results of creative advertising efforts. Additionally, CMOs contribute to greater adaptability, which in turn enhances the optimization and success of marketing campaigns. One effective way for advertisers to measure the overall impact of their advertising efforts, both on and off Amazon, during active campaigns is through the use of Omnichannel Statistics (OCM). These insights cover all relevant channels related to Amazon and external platforms, encompassing both online and traditional shopping habits. Importantly, all products tied to Amazon Ads prioritize user privacy and security, guaranteeing that the data presented in reports remains aggregated and anonymized. Utilizing these insights empowers advertisers to make well-informed choices that can profoundly affect their marketing achievements, ultimately leading to improved performance and competitive advantage in the marketplace. By fostering a data-driven approach, CMOs help advertisers stay ahead of trends and adapt swiftly to changing consumer preferences.

Media

No images available

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

$29/user/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Calibrated Intelligence

Date Founded

2026

Company Location

United States

Company Website

calibratedintelligence.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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