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What is Prodlytic?

Prodlytic delivers a powerful on-premise solution for behavioral analytics that effectively captures and retains all event-level data from your website and web application. By consistently exporting this information to your chosen storage and analysis platforms, you can uncover deep insights into customer engagement. The auto-track feature allows for a better understanding of your audience, enhancing your product offerings without the hassle of managing complex tracking systems. You only need to integrate our lightweight tracking code into your website or app a single time; it will automatically track all customer interactions without requiring any additional coding, even for newly created events. Prodlytic offers a thorough overview of user engagement metrics, such as clicks, page views, and form submissions, which supports informed decision-making for your business. With complete ownership over the data gathered through Prodlytic, you can easily export it to well-known storage solutions like Amazon S3 and Google BigQuery for advanced analysis. This high degree of control enables organizations to customize their insights according to their specific needs and strategic objectives. Furthermore, Prodlytic's user-friendly interface ensures that team members can access and interpret analytical data efficiently, fostering a data-driven culture within your organization.

What is Google Analytics?

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Media

Media

Integrations Supported

42
Academy Of Mine
ActionIQ
Adalysis
Alchemer
Captavi Platform
Easypromos
Field Pros
Ideta
LastPOS
OpenDQ
PeakCommerce
Purchase Commerce
QuickSilk
Rule
Simple.ink
Social&Loyal
Vimeo
Visual Visitor
Y42

Integrations Supported

42
Academy Of Mine
ActionIQ
Adalysis
Alchemer
Captavi Platform
Easypromos
Field Pros
Ideta
LastPOS
OpenDQ
PeakCommerce
Purchase Commerce
QuickSilk
Rule
Simple.ink
Social&Loyal
Vimeo
Visual Visitor
Y42

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prodlytic

Company Location

United Kingdom

Company Website

prodlytic.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

www.google.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Categories and Features

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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