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What is Product Marketing Alliance?

PMA establishes a new standard for excellence, empowering product marketers to enhance their product offerings and organizational impact. Our membership plans offer a wealth of resources, including templates, frameworks, exclusive content, over 200 hours of PMM presentations, and mentorship from industry veterans, ensuring you have the essential tools for both product and career advancement. The Product Marketing Core includes everything a product marketer needs to elevate their product and professional trajectory, featuring 11 detailed modules, over 20 templates, an official certification, and engaging live sessions created in partnership with PMMs from renowned companies like HubSpot, Google, and Facebook. We are committed to our mission: to elevate the importance of product marketing, a goal we are successfully achieving as we broaden our influence. Furthermore, for those looking to boost their brand visibility and connect with a vibrant community of PMMs interested in valuable offerings, our sponsorship opportunities serve as an excellent avenue for growth and collaboration. This holistic approach not only fosters individual success but also contributes to the overall advancement of the product marketing field.

What is CXL?

CXL represents the only marketing training platform specifically designed for teams, offering insights from the top 1% of global practitioners. By providing your team with access to such distinguished knowledge, they can significantly enhance their skill set. Equip them with critical abilities in essential marketing domains like growth strategy, customer acquisition, conversion optimization, analytics, and persuasive communication, among others. In a digital world that changes rapidly, marketing tactics now have an average effectiveness span of merely 2.5 years before experiencing diminishing returns. As new technologies arise and outdated methods fade, adapting to these shifts is vital to avoid falling behind the competition. A T-shaped marketer is characterized by a wide-ranging understanding of various marketing disciplines, coupled with in-depth expertise in a few key areas. CXL's courses are designed using research-backed training methods, ensuring they effectively boost on-the-job performance. Ongoing education is not merely an advantage; it is crucial for maintaining a competitive edge in this dynamic industry. With the continuous evolution of marketing trends, investing in your team's development becomes even more imperative.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Adobe Marketo Engage
Amazon Web Services (AWS)
Atlassian Clover
GitHub
Google
Google Workspace
HubSpot Customer Platform
IBM Apptio
Intuit Field Service Management
Oracle Cloud Infrastructure
Proofpoint Cloud App Security Broker (CASB)
RingCentral Automatic Call Recording
Salesforce
Sophos Central Device Encryption
SurveyMonkey
Twilio
Workday Extend
Zoom

Integrations Supported

Adobe Advertising Cloud
Adobe Marketo Engage
Amazon Web Services (AWS)
Atlassian Clover
GitHub
Google
Google Workspace
HubSpot Customer Platform
IBM Apptio
Intuit Field Service Management
Oracle Cloud Infrastructure
Proofpoint Cloud App Security Broker (CASB)
RingCentral Automatic Call Recording
Salesforce
Sophos Central Device Encryption
SurveyMonkey
Twilio
Workday Extend
Zoom

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Product Marketing Alliance

Date Founded

2019

Company Location

United States

Company Website

productmarketingalliance.com

Company Facts

Organization Name

CXL

Date Founded

2011

Company Location

United States

Company Website

cxl.com/institute/for-teams/

Categories and Features

Technical Skills Development

Analytics
Career Coaching
Discussions
Exercises and Projects
Offline Usage
Quizzes & Assessments
Videos

Categories and Features

Technical Skills Development

Analytics
Career Coaching
Discussions
Exercises and Projects
Offline Usage
Quizzes & Assessments
Videos

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