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What is Product Metrics?

Product Metrics is a cutting-edge platform optimized with AI capabilities, specifically tailored for Google Shopping and Performance Max campaigns, targeting e-commerce brands and performance marketing teams that manage advertising efforts at the individual product level. In contrast to traditional shopping campaigns that typically allocate budgets at the campaign or ad group level, profitability is actually determined at the product level, which often leads advertisers to mistakenly invest large portions of their budgets in items that yield little to no return. Industry studies have shown that a notable 30–40% of spending in Shopping campaigns ends up on underperforming products, largely due to the lack of effective tools that assist advertisers in segmenting and prioritizing their offerings based on true performance metrics and overall business significance. At the heart of the platform's capabilities is the Labelizer, a sophisticated segmentation tool that works in harmony with Google Ads and first-party data sources. By leveraging AI-driven insights, it thoroughly evaluates each product and classifies them into one of five unique performance categories, which equips advertisers to make better-informed decisions about their budget distribution. This forward-thinking strategy not only boosts operational efficiency but also significantly enhances return on investment for e-commerce companies, ultimately leading to more sustainable growth in a competitive marketplace. Furthermore, embracing such innovative technologies positions brands to adapt rapidly to market changes and consumer demands.

What is AdNabu?

AdNabu stands out as a top-tier AI-driven feed management solution tailored for Shopify, enabling merchants to accelerate their business expansion and enhance their brand presence significantly. This all-inclusive platform is equipped with a robust array of features designed for effortless optimization and oversight. Crafting product listings that convert effectively is made simple, helping you connect with customers eager to discover your offerings. With AdNabu, you can tap into the power of multichannel advertising, effectively broadening your reach across renowned marketplaces like Google Shopping, Facebook, and Instagram. Additionally, we pride ourselves on providing continuous customer support and offer a risk-free 14-day trial for new users to explore the platform. By leveraging our innovative tools, you can optimize your advertising strategy and witness tangible results in your sales performance.

Media

No images available

Media

Integrations Supported

Google Shopping
Google Ads
Shopify

Integrations Supported

Google Shopping
Google Ads
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$10/month
Free Trial Offered?
Free Version

Pricing Information

$29.99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Product Metrics

Date Founded

2021

Company Website

www.productmetrics.io

Company Facts

Organization Name

AdNabu

Date Founded

2014

Company Location

United states

Company Website

www.adnabu.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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