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What is Product Metrics?

Product Metrics is a cutting-edge platform optimized with AI capabilities, specifically tailored for Google Shopping and Performance Max campaigns, targeting e-commerce brands and performance marketing teams that manage advertising efforts at the individual product level. In contrast to traditional shopping campaigns that typically allocate budgets at the campaign or ad group level, profitability is actually determined at the product level, which often leads advertisers to mistakenly invest large portions of their budgets in items that yield little to no return. Industry studies have shown that a notable 30–40% of spending in Shopping campaigns ends up on underperforming products, largely due to the lack of effective tools that assist advertisers in segmenting and prioritizing their offerings based on true performance metrics and overall business significance. At the heart of the platform's capabilities is the Labelizer, a sophisticated segmentation tool that works in harmony with Google Ads and first-party data sources. By leveraging AI-driven insights, it thoroughly evaluates each product and classifies them into one of five unique performance categories, which equips advertisers to make better-informed decisions about their budget distribution. This forward-thinking strategy not only boosts operational efficiency but also significantly enhances return on investment for e-commerce companies, ultimately leading to more sustainable growth in a competitive marketplace. Furthermore, embracing such innovative technologies positions brands to adapt rapidly to market changes and consumer demands.

What is Aori?

Aori provides an extensive array of tools aimed at empowering marketers to excel in Google and Microsoft Ads, offering inventive solutions for developing impactful campaigns that deliver exceptional results. One of its standout features is the SEM Tool, which allows for the rapid creation of Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns on both platforms, significantly enhancing the efficiency of the process compared to conventional editors or web interfaces, all while leveraging established structures to improve performance and simplify ongoing oversight. Furthermore, the Microsoft Advertising SKAGs Tool integrates smoothly with Microsoft Advertising, enabling users to establish SKAG campaigns without needing to export data from Google, thereby simplifying the workflow. The Budget Manager function provides a comprehensive overview of campaign performance, guarantees compliance with set budgets, automates essential tasks to prevent overspending or underspending, and reallocates resources to the most successful campaigns within the Aori ecosystem. Additionally, the Ecom Tool tailors these features specifically for ecommerce advertising, ensuring that online retailers can effectively harness their advertising capabilities to the fullest. With these advanced tools, Aori not only streamlines the management of ads but also significantly enhances the overall effectiveness of marketing strategies, making it an indispensable asset for marketers. Ultimately, the platform positions itself as a critical partner for those looking to optimize their advertising endeavors in an increasingly competitive digital landscape.

Media

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Media

Integrations Supported

Google Ads
Google Ads Editor
Google Shopping
Mode Network

Integrations Supported

Google Ads
Google Ads Editor
Google Shopping
Mode Network

API Availability

Has API

API Availability

Has API

Pricing Information

$10/month
Free Trial Offered?
Free Version

Pricing Information

$60.00/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Product Metrics

Date Founded

2021

Company Website

www.productmetrics.io

Company Facts

Organization Name

Aori

Date Founded

2017

Company Location

USA

Company Website

aori.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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