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What is Product Metrics?

Product Metrics is a cutting-edge platform optimized with AI capabilities, specifically tailored for Google Shopping and Performance Max campaigns, targeting e-commerce brands and performance marketing teams that manage advertising efforts at the individual product level. In contrast to traditional shopping campaigns that typically allocate budgets at the campaign or ad group level, profitability is actually determined at the product level, which often leads advertisers to mistakenly invest large portions of their budgets in items that yield little to no return. Industry studies have shown that a notable 30–40% of spending in Shopping campaigns ends up on underperforming products, largely due to the lack of effective tools that assist advertisers in segmenting and prioritizing their offerings based on true performance metrics and overall business significance. At the heart of the platform's capabilities is the Labelizer, a sophisticated segmentation tool that works in harmony with Google Ads and first-party data sources. By leveraging AI-driven insights, it thoroughly evaluates each product and classifies them into one of five unique performance categories, which equips advertisers to make better-informed decisions about their budget distribution. This forward-thinking strategy not only boosts operational efficiency but also significantly enhances return on investment for e-commerce companies, ultimately leading to more sustainable growth in a competitive marketplace. Furthermore, embracing such innovative technologies positions brands to adapt rapidly to market changes and consumer demands.

What is BidX?

We have developed a user-friendly web application powered by machine learning that allows you to focus on what matters most in your business by continuously evaluating the success of your advertising campaigns and improving profitability through smart adjustments to your bids and keywords. By taking on the complex job of pinpointing the most relevant keywords, we ensure your products are visible at the right moment when potential customers are conducting pertinent searches. You won’t have to face this challenge by yourself! Navigating the Amazon Ads environment can be daunting due to its numerous options and information. Our team is here to help you analyze your data effectively, enabling you to maximize the impact of your advertisements, and we hold regular strategy calls to review the performance of your campaigns. We simplify the necessary procedures for effective Amazon Advertising, which allows you to concentrate on crucial aspects of your business. With automated bid adjustments, we optimize the distribution of your advertising budget to achieve superior results, while our committed support team ensures you are never overwhelmed by the intricacies of advertising. Together, we can elevate your advertising strategy into a significant driver of growth and success for your business. Furthermore, we are dedicated to continuously adapting our strategies to meet the evolving needs of your market.

Media

No images available

Media

Integrations Supported

Amazon
Google Shopping

Integrations Supported

Amazon
Google Shopping

API Availability

Has API

API Availability

Has API

Pricing Information

$10/month
Free Trial Offered?
Free Version

Pricing Information

€149 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Product Metrics

Date Founded

2021

Company Website

www.productmetrics.io

Company Facts

Organization Name

BidX

Date Founded

2016

Company Location

Germany

Company Website

www.bidx.io/en/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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