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What is Profitero?

Profitero offers a robust platform designed to deliver insightful eCommerce analytics and intelligence, ultimately aimed at optimizing ROI. With a client base exceeding 4,000 brands across over 700 retailers worldwide, it plays a vital role in minimizing out-of-stock situations and strengthening digital supply chains, facilitating seamless operations from delivery to click-and-collect services. By enhancing search rankings, brands can achieve greater visibility and traffic, which is essential for their overall success in the competitive market. In addition, Profitero assists in fine-tuning retail advertising campaigns, allowing companies to realize improved returns on their investments. The platform is also dedicated to safeguarding profitability while maximizing promotional endeavors, empowering brands to develop compelling product content that effectively drives conversions. Numerous organizations, including Henkel, have witnessed remarkable eCommerce growth across various regions by leveraging Profitero's scorecards, while Bayer has reported increased sales through the enhancement of its Amazon portfolio and product content. Companies like Master Lock have gained sales advantages by tackling out-of-stock issues for specific products, and Mayborn has seen revenue growth by refining its Amazon advertising tactics. Furthermore, with the ability to track 70 million products daily across hundreds of retailer sites and mobile applications in more than 50 countries, Profitero is recognized as a vital resource for achieving eCommerce success. The wealth of insights derived from this extensive data enables brands to make strategic decisions that can significantly elevate their market presence and overall performance. By harnessing such powerful analytics, businesses are better equipped to navigate the complexities of the ever-evolving eCommerce landscape.

What is Amazon Omnichannel Metrics?

Chief Marketing Officers (CMOs) offer valuable insights that help advertisers refine how they allocate their budgets, improve their campaign strategies, and ultimately boost the return on investment (ROI) from their media spending. By creating a well-rounded view of marketing efforts, CMOs facilitate a unified strategy for navigating the sales funnel. This approach enables advertisers to analyze the effectiveness of tactics used at different stages, including the top, middle, and bottom of the funnel. The detailed reports produced by CMOs clarify the relationships among target demographics, geographical areas, and the results of creative advertising efforts. Additionally, CMOs contribute to greater adaptability, which in turn enhances the optimization and success of marketing campaigns. One effective way for advertisers to measure the overall impact of their advertising efforts, both on and off Amazon, during active campaigns is through the use of Omnichannel Statistics (OCM). These insights cover all relevant channels related to Amazon and external platforms, encompassing both online and traditional shopping habits. Importantly, all products tied to Amazon Ads prioritize user privacy and security, guaranteeing that the data presented in reports remains aggregated and anonymized. Utilizing these insights empowers advertisers to make well-informed choices that can profoundly affect their marketing achievements, ultimately leading to improved performance and competitive advantage in the marketplace. By fostering a data-driven approach, CMOs help advertisers stay ahead of trends and adapt swiftly to changing consumer preferences.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

Integrations Supported

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Profitero

Company Location

United Kingdom

Company Website

www.profitero.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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