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What is Profound?

Millions of consumers, numbering in the hundreds of millions, are now turning to AI Search tools such as ChatGPT and Perplexity for discovering brands and products. To address this trend, Profound has developed a groundbreaking analytics platform aimed at helping enterprise brands understand and improve their visibility in AI Search results. Simply achieving a spot on the first page of Google is no longer adequate; in fact, fewer than 50% of the sources cited by AI-driven answer engines show up in the top ten search results. This transformation is driven by new elements that are altering how content is visible on AI platforms. With Profound, you can identify these essential elements. Our technology stands out as one of the most sophisticated for evaluating brand representation on AI platforms. This allows you to manage public perception of your brand effectively and pinpoint any misinformation that may arise. We provide guidance on where to focus your resources in order to enhance both the frequency and positivity of your brand's appearances. Brands utilize our insights to sharpen their marketing strategies, public relations efforts, content development, and social media campaigns, ultimately fostering a stronger presence in the ever-changing digital environment. As AI continues to revolutionize the way consumers seek information, adapting to these shifts is crucial for the success of any brand. Staying informed about these dynamics will empower brands to navigate the complexities of AI Search more effectively.

What is HubSpot AI Search Grader?

HubSpot has launched the AI Search Grader, a free tool designed to help brands understand and enhance their presence on AI-driven search platforms. By analyzing how a brand appears in AI search results, it provides valuable insights into brand sentiment and share of voice, culminating in a comprehensive score that reflects overall performance. This assessment enables marketers, SEO experts, entrepreneurs, and blog managers to identify areas for improvement, refine their tactics, and enhance brand visibility, user engagement, overall awareness, and sales performance. Currently, the AI Search Grader evaluates results from GPT-4o, with plans to broaden its scope to include additional AI search engines in the future. The tool is accessible at no cost, allowing users to assess their own brand or compare it with competitors to effectively gauge performance and visibility. As the landscape shifts towards AI search engines like ChatGPT and Perplexity for information gathering, it is imperative for brands to adjust their strategies and adopt new methodologies beyond traditional search practices. This transition marks a pivotal change in digital marketing, emphasizing the necessity of utilizing AI tools to remain competitive in an evolving marketplace. Ultimately, the adoption of such innovative tools can significantly influence a brand's success in a rapidly changing digital environment.

Media

Media

Integrations Supported

ChatGPT
ChatGPT Search
Claude
Gemini
Gemini 1.5 Flash
Gemini 1.5 Pro
Gemini 2.0
Gemini 2.0 Flash
Gemini Advanced
Gemini Nano
Gemini Pro
OpenAI
Perplexity
Amazon Rufus
Claude Sonnet 3.5
Claude Sonnet 3.7
Dialora
Llama
Llama 3.1
Microsoft Copilot

Integrations Supported

ChatGPT
ChatGPT Search
Claude
Gemini
Gemini 1.5 Flash
Gemini 1.5 Pro
Gemini 2.0
Gemini 2.0 Flash
Gemini Advanced
Gemini Nano
Gemini Pro
OpenAI
Perplexity
Amazon Rufus
Claude Sonnet 3.5
Claude Sonnet 3.7
Dialora
Llama
Llama 3.1
Microsoft Copilot

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Profound

Date Founded

2024

Company Location

United States

Company Website

www.tryprofound.com

Company Facts

Organization Name

HubSpot

Date Founded

2006

Company Location

United States

Company Website

www.hubspot.com/ai-search-grader

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