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What is Propensity?
                Explore our curated selection of customized ABM playbooks to expedite your launch and improve your results. Establish a robust pipeline filled with engaged accounts and contacts eager to connect. Ensure warm leads are handed off to the sales team each day for prompt follow-up. Seek out and interact with qualified accounts and contacts who are actively exploring the market. Leverage intent data to identify businesses that are likely to be interested in what you provide. Elevate your brand's visibility among targeted accounts using striking visuals and effective programmatic ads. Monitor potential customers through their ad interactions, web engagement, and lead submissions to gather insights. Following this, reach out to them using direct mail, marketing emails, and social media initiatives. Promote collaboration between sales and marketing to effectively reach your desired audience. Strengthen connections with key decision-makers via LinkedIn, email correspondence, and phone outreach. By refining your engagement tactics, you can significantly boost interactions by up to five times and achieve a 20% increase in opportunity generation. This all-encompassing strategy guarantees that you not only meet your goals but also cultivate enduring relationships with your audience, paving the way for future collaborations and success.
            
        
            What is Folloze?
                Today's digital consumers have a strong desire for remarkable interactions. To capture their attention, it’s essential to provide experiences that are truly memorable and distinct. Within just thirty minutes, you can create captivating digital experiences for buyers. Our user-friendly no-code design tool streamlines the execution of various marketing strategies across the entire buyer journey. By leveraging your existing data, content, and messaging, you can customize and guide buyers along their unique paths, all while scaling your efforts effectively. Launch targeted marketing campaigns that allow your sales team to focus on the most pertinent accounts, supporting them in reaching their booking goals. Assess target accounts through a collective lens of engagement that includes all activated channels and interaction points. This enables you to gain a deeper understanding of both known and unknown buyers, recognizing their needs, challenges, and the current phase of their journey, which significantly boosts your marketing strategies' overall effectiveness. By adopting this all-encompassing methodology, not only do you enhance your comprehension of buyers, but you also cultivate more profound relationships with them, paving the way for long-term loyalty and success.
            
        
            Integrations Supported
            
                
    Gmail
            
            
        
        
    
        
        
            
                
    Salesforce
            
            
        
        
    
        
        
            
                
    Box
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    Google Analytics
            
            
        
        
    
        
        
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Marketing Hub
            
            
        
        
    
        
        
            
                
    LinkedIn
            
            
        
        
    
        
        
            
                
    Mailchimp
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    Gmail
            
            
        
        
    
        
        
            
                
    Salesforce
            
            
        
        
    
        
        
            
                
    Box
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    Google Analytics
            
            
        
        
    
        
        
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Marketing Hub
            
            
        
        
    
        
        
            
                
    LinkedIn
            
            
        
        
    
        
        
            
                
    Mailchimp
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        $1,000 per month
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
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                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
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                Mac
            
            
        
        
    
        
        
            
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                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Propensity
Company Website
www.propensity.com
Company Facts
Organization Name
Folloze
Date Founded
2012
Company Location
United States
Company Website
www.folloze.com
Categories and Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Categories and Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Channel Marketing
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Channel Analytics
                                        
                                    
                                    
                                    
                                        Content Management & Sharing
                                        
                                    
                                    
                                    
                                        Incentive Management
                                        
                                    
                                    
                                    
                                        Inventory Control
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multiple Channel Configurations
                                        
                                    
                                    
                                    
                                        Order Management
                                        
                                    
                                    
                                    
                                        Partner Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Social Promotion
                                        
                                    
                            
                        Collaboration
                                        Brainstorming
                                        
                                    
                                    
                                    
                                        Calendar Management
                                        
                                    
                                    
                                    
                                        Chat / Messaging
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Content Management
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        Project Management
                                        
                                    
                                    
                                    
                                        Real Time Editing
                                        
                                    
                                    
                                    
                                        Task Management
                                        
                                    
                                    
                                    
                                        Version Control
                                        
                                    
                                    
                                    
                                        Video Conferencing
                                        
                                    
                            
                        Content Marketing
                                        Audience Targeting
                                        
                                    
                                    
                                    
                                        Brand Management
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Categorization / Grouping
                                        
                                    
                                    
                                    
                                        Conversion Tracking
                                        
                                    
                                    
                                    
                                        Distribution Management
                                        
                                    
                                    
                                    
                                        Editorial Calendar
                                        
                                    
                                    
                                    
                                        Multi-Channel Publishing
                                        
                                    
                                    
                                    
                                        Publish Scheduling
                                        
                                    
                                    
                                    
                                        SEO Management
                                        
                                    
                                    
                                    
                                        Social Media Management
                                        
                                    
                                    
                                    
                                        Video Management
                                        
                                    
                            
                        Inside Sales
                                        Auto-Dialing 
                                        
                                    
                                    
                                    
                                        Call List Management
                                        
                                    
                                    
                                    
                                        Call Recording
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Dashboard
                                        
                                    
                                    
                                    
                                        Data Management
                                        
                                    
                                    
                                    
                                        Lead Capture
                                        
                                    
                                    
                                    
                                        Lead Distribution
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                            
                        Sales Enablement
                                        Collaboration
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Content Management
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        Goals / Quota Management
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Meeting Management
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Presentation Management
                                        
                                    
                                    
                                    
                                        Proposal Management
                                        
                                    
                                    
                                    
                                        Territory Management
                                        
                                    
                                    
                                    
                                        Training Management
                                        
                                    
                            
                         
         
        