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What is Prophecy?

Prophecy is an enterprise AI platform for agentic data preparation and analysis that enables organizations to automate complex data workflows through intelligent AI agents. Built to support business users, analysts, and data teams, the platform allows users to describe business questions in natural language while AI agents generate the required data preparation pipelines, transformations, and analytical outputs automatically. Unlike traditional data preparation tools that rely heavily on manual workflow creation, Prophecy uses specialized AI agents to design, optimize, and execute visual workflows that can be inspected, refined, and validated before deployment. The platform operates seamlessly with cloud data environments such as Databricks, Snowflake, and BigQuery, ensuring organizations can leverage existing infrastructure while maintaining governance and security standards. Prophecy’s visual workflow environment provides complete transparency into how data is joined, filtered, transformed, segmented, and analyzed, allowing users to trust and verify results. Once workflows are validated, they can be deployed as high-performance production code that runs at enterprise scale while supporting monitoring, scheduling, and lifecycle management. The platform combines AI-driven automation with visual design principles, making advanced data engineering capabilities accessible to non-technical users while still meeting enterprise requirements. Business teams can use Prophecy to accelerate marketing analysis, financial reporting, talent acquisition analytics, product usage analysis, forecasting, and many other data-intensive processes. By reducing dependence on centralized data engineering resources, organizations can eliminate workflow bottlenecks and empower more users to work directly with data.

What is Looker?

Looker revolutionizes business intelligence (BI) by introducing a novel data discovery solution that modernizes the BI landscape in three key ways. First, it utilizes a streamlined web-based architecture that depends entirely on in-database processing, allowing clients to manage extensive datasets and uncover the final value in today's fast-paced analytic environments. Second, it offers an adaptable development setting that enables data experts to shape data models and create tailored user experiences that suit the unique needs of each organization, thereby transforming data during the output phase instead of the input phase. Moreover, Looker provides a self-service data exploration experience that mirrors the intuitive nature of the web, giving business users the ability to delve into and analyze massive datasets directly within their browser interface. Consequently, customers of Looker benefit from the robust capabilities of traditional BI while experiencing the swift efficiency reminiscent of web technologies. This blend of speed and functionality empowers users to make data-driven decisions with unprecedented agility.

Media

Media

Integrations Supported

Google Cloud Platform
APISCRAPY
Accern
Actian Data Platform
Assembly
Claude Code
Data Virtuality
DataTrust
Desktop.com
FeatureByte
Firebolt
Google Analytics
Metaplane
MindsDB
Numbers Station
Openbridge
Panoply
Reiterate
Y42
involve.ai

Integrations Supported

Google Cloud Platform
APISCRAPY
Accern
Actian Data Platform
Assembly
Claude Code
Data Virtuality
DataTrust
Desktop.com
FeatureByte
Firebolt
Google Analytics
Metaplane
MindsDB
Numbers Station
Openbridge
Panoply
Reiterate
Y42
involve.ai

API Availability

Has API

API Availability

Has API

Pricing Information

$150/user/month
Free Version
Free Trial Offered?

Pricing Information

Looker (Google Cloud core) offer three platform editions:

Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prophecy.ai

Date Founded

2017

Company Location

United States

Company Website

www.prophecy.ai/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/looker/

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Preparation

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Embedded Analytics

Ad hoc Query
Application Development
Benchmarking
Dashboard
Interactive Reports
Mobile Reporting
Multi-User Collaboration
Self Service Analytics
Streaming Analytics
Visual Workflow Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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