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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is BluHorn?

BluHorn has proudly served the market for nearly a decade, with a commitment to delivering an exceptional experience for both planners and buyers. Our approach is to treat our customers like family, always striving to meet their needs. With numerous media purchasing solutions available, we understand that profitability and alignment with buyer specifications are crucial. To stand out in the competitive software landscape, we provide distinct advantages that enhance the user experience significantly. Our features include the integration of Nielsen and Comscore ratings, comprehensive invoice reconciliation, thorough post-buy analysis, seamless QuickBooks Online accounting integration, an import tool for availabilities and proposals, customized reporting options, specialized worksheets, and team functionalities. Additionally, we offer multi-user capabilities and a wholesale marketplace for products and services, complemented by a CRM tool designed to streamline operations. For more information and to take advantage of our 14-day free trial, be sure to visit bluhorn.com!

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Axis LMS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$198 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

BluHorn

Company Location

United States

Company Website

www.bluhorn.com

Categories and Features

Media Planning

Not specified

Categories and Features

Advertising Agency

Campaign Management

Marketing Planning

Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Presentation Tools
Project Tracking
Spend Management

Media Buying

Not specified

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