Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Attentive Reviews & Ratings
    668 Ratings
    Company Website
  • AmpiFire Reviews & Ratings
    22 Ratings
    Company Website
  • EventsAir Reviews & Ratings
    59 Ratings
    Company Website
  • SBSA Technology Reviews & Ratings
    85 Ratings
    Company Website
  • Ant Media Server Reviews & Ratings
    201 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    169 Ratings
    Company Website
  • Setplex Reviews & Ratings
    10 Ratings
    Company Website
  • GetResponse Reviews & Ratings
    1,428 Ratings
    Company Website
  • BytePlus Recommend Reviews & Ratings
    1 Rating
    Company Website
  • Gym Assistant Reviews & Ratings
    225 Ratings
    Company Website

What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is Cassandra?

Cassandra utilizes cutting-edge machine learning methods for marketing mix modeling, allowing for an in-depth analysis of your data to create a customized media strategy that significantly improves your return on investment. As a distinguished Meta Measurement Partner, Cassandra is committed to excellence and innovation within the field of marketing mix modeling. Our partnership with Meta, a prominent leader in global technology, underscores our dedication to providing advanced, industry-recognized solutions. By effortlessly integrating with your marketing data sources or data warehouse, Cassandra empowers you to harness extensive data insights for growth. With Cassandra's MMM, you can strategically distribute your media budget in ways that effectively drive sales and enhance overall performance. This holistic methodology ensures that each marketing dollar is utilized judiciously, fostering a pathway toward long-term business prosperity. Ultimately, our goal is to support your success through data-driven insights that inform every marketing decision.

Media

Media

Integrations Supported

Adobe Acrobat
Apache Usergrid
Basis DSP
Eyeota
IBM Storage Defender
LiveRamp
MediaMath
NeoBase
Netdata
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Splunk Enterprise Security
Teads
The Trade Desk
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Adobe Acrobat
Apache Usergrid
Basis DSP
Eyeota
IBM Storage Defender
LiveRamp
MediaMath
NeoBase
Netdata
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Splunk Enterprise Security
Teads
The Trade Desk
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

Cassandra

Company Website

cassandra.app/

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Popular Alternatives

Popular Alternatives

Sequire Reviews & Ratings

Sequire

SRAX