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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is NT Programmatic Platform?

The rise of the Internet has fundamentally changed how customers interact with advertisers. Leading this change, NT has developed innovative solutions aimed at helping agencies and marketing experts navigate the shifting landscape of customer engagement. The NT Programmatic Platform employs state-of-the-art technologies to promote efficient communication in the online advertising sector. The ad placement process encompasses a variety of elements, including strategic media planning, data gathering and analysis, creative development and adaptation, real-time optimization of media placements, and a comprehensive statistical assessment of results. By integrating advanced advertising technologies, the NT Programmatic Platform supports a thorough management of the entire media buying process, which includes everything from initial market research and media strategy formulation to leveraging CRM data, fine-tuning tactics across various KPIs, and performing in-depth data analysis. Additionally, throughout an advertising campaign, the use of automated algorithms and real-time bidding optimization minimizes stagnation, ensuring that all established KPIs are met. This all-encompassing approach not only boosts operational efficiency but also greatly enhances the effectiveness of advertising initiatives, ultimately driving better results for clients. The synergy of these elements positions NT as a leader in the advertising technology landscape.

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Contact Nominal Techno for a pricing quote.

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

NT Technology

Date Founded

2007

Company Location

United States

Company Website

nt.technology/en/

Categories and Features

Media Planning

Not specified

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Campaign Management

Channel Management

Media Buying

Not specified

Media Planning

Not specified

Video Advertising

Not specified

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