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What is Proximity Insight?

Break down the barriers between physical and digital retail by empowering your customer-facing teams with advanced digital tools, enabling them to connect with customers from anywhere. Our comprehensive retail solutions aim to foster connections, inspire engagement, and build enduring relationships with your clientele. Available for a range of sectors such as pureplay brands, boutiques, and department stores, our services craft remarkable shopping experiences across industries including fashion, beauty, jewelry, home goods, and electronics. Our solution stands out as user-friendly and easy to deploy, removing the necessity for expensive and complex infrastructures. With the continuous support from our dedicated customer success team, you will receive guidance throughout the implementation process, ensuring you see a return on investment within 3-6 months, which makes this a wise addition to your retail strategy. Ultimately, this method not only enhances customer satisfaction but also propels business expansion in an ever-evolving digital landscape. As you integrate these solutions, you’ll find that adapting to new retail trends becomes more seamless and effective.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

iSecurity AP-Journal
iSecurity Audit

Integrations Supported

BigCommerce
Bitly
Braze
Cordial
Domo
Emarsys
Facebook
Google Ads
Iterable
Lightspeed Retail
LinkedIn
Listrak
LiveRamp
Magento
Salesforce Agentforce Marketing
Tall Bob
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Proximity Insight

Date Founded

2014

Company Location

United Kingdom

Company Website

www.proximityinsight.com

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Clienteling

Not specified

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Order Management
Purchase Order Management
Reporting/Analytics

Retail POS Systems

Not specified

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

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