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What is Publitrac?
Leverage PUBLITRAC to manage your relationship marketing efforts, thereby improving customer acquisition, engagement, and retention through a series of well-organized campaigns. While marketing information can originate from multiple sources, centralizing this data allows for a real-time connection that facilitates tracking and managing every interaction with your contacts. As customers interact with your digital channels, their profiles are continuously updated in real-time, enhancing their accuracy. You can organize your database and create lists that reflect the specific attributes, interests, and behaviors of your audience. It's crucial to deliver the right message to the right person at the right time. Our three levels of personalization—recipient, sender, and dynamic content—enable you to effectively enhance your email marketing campaigns. The possibilities for customization are as extensive as your customer base itself, allowing for a unique approach for each individual. Furthermore, you can automate your marketing strategies based on customers' past behaviors, interests, and socio-demographic data, ensuring that your communications are relevant and engaging. This heightened level of personalization not only boosts customer satisfaction but also fosters enduring loyalty, creating a lasting relationship between the brand and its customers. By embracing these strategies, you can position your brand at the forefront of customer engagement.
What is 1by1?
The effective integration and synchronization of diverse data sources related to customer interactions are vital for business success. This is accomplished through the ongoing real-time updates of customer information and the automation of communication workflows. The system is designed to be user-friendly and accessible to all areas of the organization, including executives, support staff, finance teams, production departments, and CRM specialists. A Customer Data Platform (CDP) acts as a central hub that gathers and organizes every customer interaction with a brand, providing a cohesive 360° view of various customer types and their behaviors. In the E-commerce sector, the array of data sources is often vast and varied. Partnerships with multiple digital organizations focused on improving customer experiences necessitate the collection of data that each partner maintains. Effective management of this extensive data is imperative for businesses aiming to enhance customer engagement and satisfaction. Moreover, leveraging this information can lead to more personalized marketing strategies and ultimately drive higher conversion rates.
Integrations Supported
Facebook
Google Analytics
X (Twitter)
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
PUBLITECH
Date Founded
1996
Company Location
Canada
Company Website
www.publitech.com/marketing-relationnel/
Company Facts
Organization Name
Marketing 1by1
Date Founded
2015
Company Location
France
Company Website
marketing1by1.com
Categories and Features
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking