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What is PureSpectrum?

PureSpectrum offers an all-encompassing market research and insights platform aimed at streamlining the tasks of researchers. We are dedicated to placing our clients at the forefront of our efforts, continuously working to elevate the quality of market research technology and the integrity of data. In a rapidly changing economic landscape, we understand the importance of flexible research to stay aligned with emerging trends, consumer sentiments, and evolving markets. The PureSpectrum Marketplace Platform boasts the industry's top fielding dashboard, providing access to a wide array of integrated panels. This allows users to swiftly create, launch, and manage surveys, facilitating easy connections with target demographics and audiences. Importantly, PureSpectrum has introduced an innovative respondent-level scoring system, PureScoreâ„¢, setting a new standard for data quality. By leveraging the capabilities of the PureSpectrum Sample Marketplace Platform, you can significantly improve your market research efforts, yielding insights that promote well-informed decisions. Our commitment to continuous improvement and innovation not only differentiates us in the marketplace but also reinforces our role as a reliable partner for researchers around the globe. As we look to the future, we remain focused on adapting our services to meet the evolving needs of the research community.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

Media

Integrations Supported

Optimal Workshop

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

PureSpectrum

Date Founded

2015

Company Location

United States

Company Website

www.purespectrum.com

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

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