Purecast vs. Aurea Campaign Manager

With over 17 years of expertise in the Email Industry, Puresend is committed to enhancing its Purecast email delivery solution by embedding vital services that improve both delivery rates and overall effectiveness. What distinguishes ABR and gives it an edge over its competitors is its unique ability to utilize up to ONE YEAR of historical campaign data. By customizing your attributes, you can craft highly specific filters that refine your outreach efforts. Leveraging these insights allows you to modify your campaigns to mirror successful strategies or to establish an ideal recipient profile, thereby aiming to attract similar demographic groups. As a boutique firm, we take pride in serving clients who are equally passionate about harnessing the power of email marketing. Our goals are in perfect harmony with those of our clients, promoting shared success. We provide tailored ramp-up and warm-up strategies, coupled with ongoing monitoring to boost performance. In addition, we offer 25 Standard Data Fields and the flexibility to include an unlimited number of customizable mappable Data Fields. Our team, composed of industry veterans, is dedicated to delivering best practice email sending advice to ensure the success of your campaigns. By working collaboratively with our clients, we develop personalized solutions that yield substantial results and nurture enduring partnerships, which is the cornerstone of our business philosophy. Ultimately, our focus is on driving innovation in email marketing while maintaining a strong client-centric approach.

Improve your segmentation tactics by effectively leveraging behavioral data. The Automated Campaign Manager (ACM) simplifies the automated email dispatch process for both trigger-based and drip campaigns while managing mailing lists, contacts, and segments to ensure peak deliverability. By gaining a thorough understanding of your customer base, you can achieve accurate list segmentation and targeting, capitalizing on behavioral insights to enhance the impact of each campaign significantly. With ACM, you can track real-time revenue generated from campaigns and evaluate their success through metrics such as conversions, revenue contributions, and overall website performance. Employing multivariate (or A/B) testing has the potential to significantly boost the revenue driven by email campaigns. The platform increases your ability to perform ongoing tests by incorporating intuitive A/B testing seamlessly into the message creation process. Additionally, you can easily integrate Campaign Manager with other tools from the software library, enhancing your deployment process. Whether you aim to upgrade an existing solution, substitute an expensive standalone product, or explore innovative options without incurring risks, an Aurea subscription provides you access to all available products. This versatility enables you to customize your marketing strategies to align more closely with your business goals, fostering a more targeted approach to reaching your audience. Ultimately, adopting these advanced tools and strategies can lead to improved customer engagement and increased revenue.