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What is Purple?

Purple offers innovative solutions tailored for various sectors, including hospitality, retail, healthcare, tourism, attractions, airports, and education. Their services are utilized in 120 nations, reaching more than 1,000,000 users daily across over 70,000 locations. By leveraging Purple's indoor location technologies, businesses can enhance visitor interactions by gaining insights into visitor behaviors and preferences during their stay. This valuable information empowers organizations to make strategic decisions that not only streamline operations but also boost revenue. As a pioneer in the market, Purple has significantly influenced the demand for sophisticated WiFi solutions within the industry. Their WiFi offerings are known for their stability, security, and scalability, making them a reliable choice for various enterprises. With ISO certification and strategic partnerships with numerous leading service providers globally, Purple supports an impressive user base of over 140 million, boasting a remarkable 99.9% uptime. Many esteemed global brands place their trust in Purple's services, reinforcing the company's reputation for excellence in the field. Additionally, Purple continuously adapts to emerging technologies to maintain its competitive edge and meet the evolving needs of its clients.

What is Cisco Hyperlocation?

Cisco Hyperlocation delivers exceptional accuracy for indoor positioning by utilizing your existing Cisco indoor Wi-Fi infrastructure. This solution combines three significant Cisco technologies: the state-of-the-art Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, which collaboratively enhance the precision and refresh rate for a range of location-dependent services such as navigation, customer engagement, and data analytics. Typically, it achieves a remarkable location accuracy of within 1 to 3 meters for connected Wi-Fi clients. Furthermore, the integration of the Cisco CMX SDK into mobile applications results in an incredibly swift refresh rate. The system features FastLocate technology, enabling frequent updates regarding the locations of connected Wi-Fi clients. Users can also utilize an intuitive click-and-drag interface that presents a detailed 360° overview of Cisco’s Enterprise Networking functionalities. This capability offers valuable insights into everyday office dynamics, empowering businesses to connect with customers by providing location-specific product information and promotions. In essence, Cisco Hyperlocation greatly improves user interaction and engagement through its cutting-edge technology, thereby transforming how businesses leverage location data for strategic benefits.

Media

Media

Integrations Supported

Airship
BriefYourMarket.com
Cendyn CMS
Insider One
Junos Traffic Vision
Konnecto
Mailchimp
Microsoft Dynamics 365
Salesforce
Trustpilot
dotdigital Engagement Cloud
me&u

Integrations Supported

ZineOne

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Purple

Date Founded

2012

Company Location

United Kingdom

Company Website

purple.ai

Company Facts

Organization Name

Cisco

Date Founded

1984

Company Location

United States

Company Website

www.cisco.com/c/en/us/solutions/enterprise-networks/hyperlocation-solution/index.html

Categories and Features

Digital Wayfinding

Not specified

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Footfall Analytics
Geofencing
Location Intelligence
Personalization
Push Notifications
Reporting / Analytics
Wi-Fi

WiFi Analyzers

Not specified

WiFi Hotspot

Not specified

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

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