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What is Purple?

Purple offers innovative solutions tailored for various sectors, including hospitality, retail, healthcare, tourism, attractions, airports, and education. Their services are utilized in 120 nations, reaching more than 1,000,000 users daily across over 70,000 locations. By leveraging Purple's indoor location technologies, businesses can enhance visitor interactions by gaining insights into visitor behaviors and preferences during their stay. This valuable information empowers organizations to make strategic decisions that not only streamline operations but also boost revenue. As a pioneer in the market, Purple has significantly influenced the demand for sophisticated WiFi solutions within the industry. Their WiFi offerings are known for their stability, security, and scalability, making them a reliable choice for various enterprises. With ISO certification and strategic partnerships with numerous leading service providers globally, Purple supports an impressive user base of over 140 million, boasting a remarkable 99.9% uptime. Many esteemed global brands place their trust in Purple's services, reinforcing the company's reputation for excellence in the field. Additionally, Purple continuously adapts to emerging technologies to maintain its competitive edge and meet the evolving needs of its clients.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

Airship
Amazon Marketing Cloud
Aritic Desk
Aritic Swarm
BattleFin Ensemble
BriefYourMarket.com
Insider One
Leanplum
Localytics
Location Bank
Mailchimp
Make
Microsoft Dynamics 365
MigrateMan
Progress DataDirect
SendGrid
SnapLogic
Tray.ai
Zembra
myOnlineReputationManager

Integrations Supported

Airship
Amazon Marketing Cloud
Aritic Desk
Aritic Swarm
BattleFin Ensemble
BriefYourMarket.com
Insider One
Leanplum
Localytics
Location Bank
Mailchimp
Make
Microsoft Dynamics 365
MigrateMan
Progress DataDirect
SendGrid
SnapLogic
Tray.ai
Zembra
myOnlineReputationManager

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Free
Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Purple

Date Founded

2012

Company Location

United Kingdom

Company Website

purple.ai

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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