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What is Purple?

Purple offers innovative solutions tailored for various sectors, including hospitality, retail, healthcare, tourism, attractions, airports, and education. Their services are utilized in 120 nations, reaching more than 1,000,000 users daily across over 70,000 locations. By leveraging Purple's indoor location technologies, businesses can enhance visitor interactions by gaining insights into visitor behaviors and preferences during their stay. This valuable information empowers organizations to make strategic decisions that not only streamline operations but also boost revenue. As a pioneer in the market, Purple has significantly influenced the demand for sophisticated WiFi solutions within the industry. Their WiFi offerings are known for their stability, security, and scalability, making them a reliable choice for various enterprises. With ISO certification and strategic partnerships with numerous leading service providers globally, Purple supports an impressive user base of over 140 million, boasting a remarkable 99.9% uptime. Many esteemed global brands place their trust in Purple's services, reinforcing the company's reputation for excellence in the field. Additionally, Purple continuously adapts to emerging technologies to maintain its competitive edge and meet the evolving needs of its clients.

What is Huq?

Huq's location intelligence platform provides rapid access to crucial indices relevant to teams in retail, local government, and commercial real estate (CRE). With insights ranging from foot traffic analysis to catchment modeling, as well as visit duration and frequency metrics, our precise and dependable data supports significant global decision-making. ▶︎ What distinguishes Huq's platform from others? Prominent retail chains, government bodies, and CRE firms choose Huq's insights due to our unwavering focus on delivering high-quality information. • Our insights undergo rigorous backtesting against over 15 external indices. • We are trusted by more than 70 leading organizations across government, CRE, and retail sectors. • We provide unique visitor footfall reporting for accurate market sizing. • Our platform offers instant coverage not just within the UK, but across Europe and beyond. • It is a zero-hardware solution, requiring no additional equipment or installation. • Insights are presented through a user-friendly, decision-ready platform. Become part of a growing community of over 70 councils, various retailers, and real estate companies utilizing Huq as a reliable foundation for informed decision-making, enhancing their strategic initiatives effectively.

Media

Media

Integrations Supported

Airship
BriefYourMarket.com
Cendyn CMS
Insider One
Junos Traffic Vision
Konnecto
Mailchimp
Microsoft Dynamics 365
Salesforce
Trustpilot
dotdigital Engagement Cloud
me&u

Integrations Supported

Google Sheets
Looker

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

£1000/Place/Annum
Access to Huq's Place Performance measurement platform is priced at £1,000.00 + VAT per annum per place, per insight module.

For example:

• One module (Footfall) for one town centre (St Albans) costs £1,000.00 + VAT per year.
• Three modules (Footfall, Density & Catchment) for one retail centre (Bexley Heath) costs £3,000.00 + VAT per year.
• Three modules for three centres costs £9,000 + VAT per year.

There are no restrictions on the number of seats, ie. user licences, provided per organisation.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Purple

Date Founded

2012

Company Location

United Kingdom

Company Website

purple.ai

Company Facts

Organization Name

Huq Industries

Date Founded

2014

Company Location

United Kingdom

Company Website

huq.io

Categories and Features

Digital Wayfinding

Not specified

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Footfall Analytics
Geofencing
Location Intelligence
Personalization
Push Notifications
Reporting / Analytics
Wi-Fi

WiFi Analyzers

Not specified

WiFi Hotspot

Not specified

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

Foot Traffic Data

Not specified

Indoor Positioning

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

Anonymous Counting
Benchmarking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Retail Intelligence

Not specified

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