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What is Purple?

Purple offers innovative solutions tailored for various sectors, including hospitality, retail, healthcare, tourism, attractions, airports, and education. Their services are utilized in 120 nations, reaching more than 1,000,000 users daily across over 70,000 locations. By leveraging Purple's indoor location technologies, businesses can enhance visitor interactions by gaining insights into visitor behaviors and preferences during their stay. This valuable information empowers organizations to make strategic decisions that not only streamline operations but also boost revenue. As a pioneer in the market, Purple has significantly influenced the demand for sophisticated WiFi solutions within the industry. Their WiFi offerings are known for their stability, security, and scalability, making them a reliable choice for various enterprises. With ISO certification and strategic partnerships with numerous leading service providers globally, Purple supports an impressive user base of over 140 million, boasting a remarkable 99.9% uptime. Many esteemed global brands place their trust in Purple's services, reinforcing the company's reputation for excellence in the field. Additionally, Purple continuously adapts to emerging technologies to maintain its competitive edge and meet the evolving needs of its clients.

What is KMC?

Klustera Marketing Cloud provides a powerful platform designed to enhance revenue generation, deliver valuable business insights, and effectively target specific audiences at the point of sale. You can monitor and evaluate the key performance indicators that signify your business's success. Local Analytics operates continuously, conducting an exhaustive market analysis that uncovers the profiles and preferences of your visitors, tracking details such as how often they visit, their favorite brands, and the types of devices they use, all while ensuring anonymity and capturing data on 90% of individuals. This tool empowers you to foster loyalty among both your most valuable customers and those who might be considering leaving. The QE feature allows you to explore customer profiles in depth, helping you pinpoint those who significantly contribute to your profitability by categorizing them based on variables like spending power and shopping behaviors. By capitalizing on the existing traffic to your business, KMC Manager helps you achieve exceptional results, surpassing what a standard Wi-Fi manager offers by enabling the delivery of personalized promotions and advertisements before, during, and after client visits, ultimately enriching their experience and boosting your revenue. This innovative approach not only enhances customer engagement but also positions your business to thrive in a competitive landscape.

Media

Media

Integrations Supported

Airship
BriefYourMarket.com
Cendyn CMS
Insider One
Junos Traffic Vision
Konnecto
Mailchimp
Microsoft Dynamics 365
Salesforce
Trustpilot
dotdigital Engagement Cloud
me&u

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Purple

Date Founded

2012

Company Location

United Kingdom

Company Website

purple.ai

Company Facts

Organization Name

Klustera

Company Location

Mexico

Company Website

klustera.com

Categories and Features

Digital Wayfinding

Not specified

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Footfall Analytics
Geofencing
Location Intelligence
Personalization
Push Notifications
Reporting / Analytics
Wi-Fi

WiFi Analyzers

Not specified

WiFi Hotspot

Not specified

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

Business Intelligence

Not specified

WiFi Marketing

Not specified

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