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What is Purple?

Purple offers innovative solutions tailored for various sectors, including hospitality, retail, healthcare, tourism, attractions, airports, and education. Their services are utilized in 120 nations, reaching more than 1,000,000 users daily across over 70,000 locations. By leveraging Purple's indoor location technologies, businesses can enhance visitor interactions by gaining insights into visitor behaviors and preferences during their stay. This valuable information empowers organizations to make strategic decisions that not only streamline operations but also boost revenue. As a pioneer in the market, Purple has significantly influenced the demand for sophisticated WiFi solutions within the industry. Their WiFi offerings are known for their stability, security, and scalability, making them a reliable choice for various enterprises. With ISO certification and strategic partnerships with numerous leading service providers globally, Purple supports an impressive user base of over 140 million, boasting a remarkable 99.9% uptime. Many esteemed global brands place their trust in Purple's services, reinforcing the company's reputation for excellence in the field. Additionally, Purple continuously adapts to emerging technologies to maintain its competitive edge and meet the evolving needs of its clients.

What is PoweredLocal?

Are you keen on discovering who visits your locations? PoweredLocal revolutionizes the way you perceive your physical foot traffic by converting it into detailed digital profiles that encompass contact information, which can be integrated into your existing marketing and CRM platforms with ease. Leveraging our sophisticated Wi-Fi solution, you can effortlessly prompt customers to opt-in, allowing you to gain a comprehensive understanding of your audience. With over 2.5 million individuals already choosing Wi-Fi access at our partner venues, you have a substantial pool of potential clients at your fingertips. Each patron who spends time in your establishment becomes a prime candidate for engagement, making accurate outreach more attainable. Our platform guarantees precise validation of email addresses and phone numbers, thus eradicating unreliable data, while also providing customizable login fields that allow you to gather necessary information. By simplifying the opt-in process for anyone connecting to your Wi-Fi, you can verify their contact details, ensuring that your communications effectively reach the intended audience. Additionally, PoweredLocal equips you with the tools to track customer visits to your store and facilitates the sharing of this data with platforms like Facebook/Instagram Custom Audience and Google Customer Match, which enhances your marketing efforts. This level of insight not only aids in comprehending customer behavior but also empowers you to customize your offerings to better align with their preferences. As a result, you can build stronger connections with your customers and drive greater loyalty to your brand.

Media

Media

Integrations Supported

Mailchimp
Salesforce
dotdigital Engagement Cloud
me&u
Airship
Cendyn CMS

Integrations Supported

Mailchimp
Salesforce
dotdigital Engagement Cloud
me&u
Airtable
Clearbit
Facebook
GatherUp
Google Analytics
HubSpot CRM
Instagram
Jotform
Klaviyo
LinkedIn
Mailshake
Slack
Zoho CRM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Purple

Date Founded

2012

Company Location

United Kingdom

Company Website

purple.ai

Company Facts

Organization Name

PoweredLocal

Date Founded

2011

Company Location

Australia

Company Website

www.poweredlocal.com

Categories and Features

Digital Wayfinding

Not specified

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Footfall Analytics
Geofencing
Location Intelligence
Personalization
Push Notifications
Reporting / Analytics
Wi-Fi

WiFi Analyzers

Not specified

WiFi Hotspot

Not specified

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

WiFi Marketing

Not specified

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