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What is QualBoard?

QualBoard serves as an all-encompassing digital platform tailored for qualitative research, integrating both asynchronous and synchronous methods such as discussion boards, media-rich diaries, quick polls, crowd surveys, and live video events, which enables researchers to design, manage, and analyze complex or hybrid studies within a unified framework. This platform is enhanced by sophisticated generative-AI capabilities, including single and multi-video summaries, concept extraction, intelligent replies, image tagging, and seamless translation across more than 30 languages, while also offering connections for survey-intercept (QualLink) and external survey links, thereby improving the adaptability of global research efforts. Furthermore, it includes features for live tagging, the ability to highlight important moments from video or text responses, a private back-room for moderators and observers, mobile accessibility, and a comprehensive dashboard that effectively organizes projects and data. By combining these diverse functionalities, QualBoard not only simplifies the research workflow but also enables researchers to obtain deeper insights with increased efficiency. Ultimately, this innovative platform revolutionizes the qualitative research landscape, making it more accessible and effective for researchers worldwide.

What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sago

Date Founded

1966

Company Location

United States

Company Website

sago.com/en/solutions/platforms/qualboard/

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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