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What is RASON?

RASON, which is an acronym for RESTful Analytic Solver Object Notation, functions as an advanced modeling language and analytics framework that employs JSON and is reachable via a REST API, facilitating the easy development, testing, resolution, and deployment of decision services that incorporate sophisticated analytic models directly within applications. This adaptable tool empowers users to define optimization, simulation, forecasting, machine learning, and business rules or decision tables using a high-level language that integrates effortlessly with JavaScript and RESTful workflows, thus allowing the incorporation of analytic models into both web and mobile platforms while supporting scalability in cloud infrastructures. RASON boasts a wide array of analytic functionalities, enabling it to perform linear and mixed-integer optimization, convex and nonlinear programming, and Monte Carlo simulations with diverse distributions, alongside stochastic programming techniques and predictive models that include regression, clustering, neural networks, and ensemble methods. Additionally, it supports DMN-compliant decision tables, which are crucial for implementing efficient business logic. Given its extensive capabilities, RASON stands out as a vital asset for organizations aiming to improve their decision-making processes through high-level analytics. As companies increasingly recognize the importance of data-driven decisions, RASON becomes an indispensable tool in their strategic arsenal.

What is DM20.ai?

DM20.ai is a cutting-edge platform that utilizes artificial intelligence for predictive analytics and the enhancement of campaigns, particularly designed for the direct mail marketing industry, which enables advertisers to evaluate, analyze, and improve their mail campaigns before committing to printing and postage expenses. By employing machine learning and explainable AI, the platform assesses user-defined parameters such as target demographics, design elements, creative aspects, and schedules against an extensive database of past direct mail data, offering predictive insights and actionable strategies that capture the distinctive features of direct mail, including expected response rates, necessary adjustments, and key influencing elements. Through the application of techniques like feature engineering, ensemble modeling, and Monte Carlo simulations, DM20.ai provides straightforward optimization recommendations that empower marketers to refine their offers, formats, and timing, ultimately leading to an improved return on investment. This novel methodology not only simplifies the decision-making process but also guarantees that advertisers make informed, data-driven decisions that are in harmony with their campaign objectives, fostering a more efficient marketing strategy. As a result, users of DM20.ai can confidently navigate the complexities of direct mail marketing with enhanced precision and effectiveness.

Media

Media

Integrations Supported

JSON
JavaScript
Microsoft Excel

Integrations Supported

JSON
JavaScript
Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Frontline Solvers

Date Founded

1987

Company Location

United States

Company Website

rason.com

Company Facts

Organization Name

DirectMail2.0

Date Founded

2015

Company Location

United States

Company Website

www.dm20.ai/

Categories and Features

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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