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What is ROI Hunter?

ROI Hunter empowers e-commerce companies to increase their profitability through advanced technology and expert support, enabling them to attain a favorable return on investment right from the start of their partnership. Our innovative Product Marketing Platform (PMP) integrates product, campaign, and various first-party data, offering marketers valuable insights into the effectiveness of their campaigns across multiple channels while providing essential context regarding the products being promoted or those that have potential. This platform is capable of tracking Google Shopping Trends, product margins, and return rates, as well as identifying new products and deadstock, thereby delivering comprehensive product-level analytics. Additionally, it optimizes Facebook algorithms to yield significant results, which contributes to a scalable positive ROI from advertising expenditures. By bridging the gap between marketing and merchandising, we assist Category Managers in comprehending the advertising performance and expenditure associated with each product, while also automatically suggesting the most advantageous products for promotion. Ultimately, collaborating with global brands can further enhance your potential for achieving a positive ROI.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Adjust
Agile CRM
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Facebook
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Kommo
Magento
Microsoft Dynamics 365
Salesforce
Shopify
Sugar Connect
WooCommerce
Zapier
Zoho Analytics

Integrations Supported

Adjust
Agile CRM
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Facebook
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Kommo
Magento
Microsoft Dynamics 365
Salesforce
Shopify
Sugar Connect
WooCommerce
Zapier
Zoho Analytics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ROI Hunter

Date Founded

2014

Company Location

Czech Republic

Company Website

www.roihunter.com

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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