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What is ROLLER?

ROLLER is dedicated to helping attractions and leisure venues operate more efficiently and grow revenue. With over 3,000 customers in 30+ countries—including well-known brands such as Sky Zone, We Rock the Spectrum, American Dream, Flip Out, Oxygen, and Jumpsquare—we’ve built a platform that reflects the real-world needs of the industry. We work with a diverse range of venues, from play centers and climbing gyms to amusement parks, bowling centers, zoos, and aquariums. As a complete venue management solution, ROLLER brings together everything operators need to run their business in one place. Our platform combines online ticketing, POS, membership management, payments, and waivers to reduce complexity and improve efficiency. By connecting every part of the guest journey, ROLLER helps businesses increase revenue, streamline operations, and deliver better experiences at scale.

What is Playfinder?

We simplify the operation of your sports facility by providing a wide range of services, including online reservation systems and marketing strategies that help you reach potential new customers. By featuring your venue on Playfinder, you attract attention from active sports lovers who use our platform to find available playing spaces. Playfinder goes beyond just enabling online reservations; it also improves the overall experience for your clients while reducing the workload on your team. Moreover, our solutions increase the accessibility of your facilities, resulting in greater usage and allowing your organization to effectively enhance its revenue streams. This all-encompassing strategy not only ensures your facility stands out but also positions it favorably in an increasingly competitive market. As a result, you can focus on what truly matters—providing an exceptional experience for your patrons.

Media

Media

Integrations Supported

Brevo
CartStack
Deputy
GetYourGuide
Gleantap
Groupon
Humanitru
MYOB
NetSuite
QuickBooks Accountants
Restoke
Sailthru
Salesforce
Supy
Tanda
Trengo
Trip.com
Viator
When I Work
Yellow Dog Inventory

Integrations Supported

Brevo
CartStack
Deputy
GetYourGuide
Gleantap
Groupon
Humanitru
MYOB
NetSuite
QuickBooks Accountants
Restoke
Sailthru
Salesforce
Supy
Tanda
Trengo
Trip.com
Viator
When I Work
Yellow Dog Inventory

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ROLLER

Date Founded

2010

Company Location

Austin, Texas USA

Company Website

roller.software/

Company Facts

Organization Name

Playfinder

Date Founded

2014

Company Location

United Kingdom

Company Website

www.playfinder.com/partner

Categories and Features

Amusement Park

ROLLER is an advanced cloud-based platform specifically designed for managing amusement park operations, enhancing both efficiency and guest experiences at scale. This comprehensive system allows you to oversee admissions, online ticket sales, seasonal passes, group reservations, and in-park expenditures all from one centralized interface. By implementing timed ticketing and real-time capacity monitoring, ROLLER improves guest flow, minimizes wait times, and boosts overall customer satisfaction. Additionally, the platform facilitates revenue growth through dynamic pricing strategies, upselling opportunities, and a unified point-of-sale system for food, beverages, and merchandise. Featuring integrated payment processing, customer relationship management, and detailed reporting tools, operators can gain valuable insights into guest behavior and park performance. ROLLER empowers amusement parks to operate more effectively while maximizing profitability and ensuring visitors enjoy seamless, unforgettable experiences.

CRM

ROLLER is a specialized CRM system designed specifically for leisure and attractions venues, enabling operators to gain deeper insights into their guests and encourage repeat visits. It consolidates every interaction—from online reservations to in-venue transactions—into a comprehensive guest profile, providing your team with a holistic view of guest behaviors. Leverage advanced segmentation features to craft targeted, personalized marketing initiatives based on spending habits, visit frequency, preferences, and important occasions such as birthdays. Seamlessly connected with your ticketing, point-of-sale, and online payment systems, ROLLER keeps your data current and actionable. With its marketing integrations, tailored data collection, and real-time analytics on campaign effectiveness and checkout processes, ROLLER empowers you to create meaningful guest experiences, boost engagement, and enhance revenue growth.

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Event Check In

ROLLER is an innovative cloud-based platform designed specifically for group and party reservations at attractions and leisure facilities. Its primary goal is to enhance event revenue while minimizing manual administrative tasks. Customers can effortlessly reserve and manage their gatherings online, handling everything from invitations and RSVPs to payments, resulting in a smooth self-service process. The platform features dynamic party packages that adapt to the number of attendees, streamlining the booking process and conserving staff resources. With integrated payment systems, including deposits and payment links, ROLLER accelerates the booking confirmation process and helps mitigate revenue losses. Additionally, it offers tools for capacity management, waiver collection, and real-time analytics, empowering operators to efficiently manage scalable event programs while ensuring unforgettable experiences for guests, from the initial booking to check-in.

Attendee Segmentation
Badge Printing
Data Import / Export
Data Synchronization
Guest List Management
Guest List Search
Lead Capture
Multi-Event
QR Codes
Reporting/Analytics
Ticketing

Event Management

ROLLER is an innovative cloud-based platform designed for group and party bookings, specifically tailored for attractions and leisure facilities. It aims to enhance event profitability while minimizing administrative workload. Guests can conveniently reserve and organize their parties online, handling aspects such as invitations, RSVPs, and payments, which fosters a smooth self-service experience. The platform features dynamic party packages that automatically adjust to accommodate varying group sizes, streamlining the process and conserving staff resources. With integrated payment solutions, including deposits and payment links, ROLLER facilitates quicker booking confirmations and mitigates potential revenue loss. Additionally, the platform includes essential features like capacity management, waiver collection, and real-time reporting, empowering operators to efficiently manage scalable event programs while ensuring guests enjoy memorable experiences from the initial booking all the way to check-in.

Attendee Management
Badge Management
Conferences / Conventions
Exhibit / Vendor Management
Gamification
Room Block Management
Social Media Promotion
Sponsorship Management
Surveys & Feedback
Ticketing
Volunteer Management
Weddings / Parties

Membership Management

ROLLER is a cloud-based solution designed for membership management that empowers attractions to enhance their recurring revenue streams and cultivate enduring relationships with guests. The platform allows for the effortless creation and administration of tailored membership programs, featuring automated billing, adaptable pricing structures, and exclusive perks for members. Customers can conveniently buy, redeem, upgrade, and manage their memberships online or at the venue, ensuring a smooth experience across various locations. ROLLER's advanced payment technology minimizes payment failures and reduces churn, securing more dependable revenue streams. With integrated point-of-sale, ticketing, and customer relationship management features, operators can customize guest experiences, monitor member activity, and encourage repeat visits. Additionally, real-time analytics offer valuable insights into conversion rates, retention strategies, and lifetime value, enabling you to refine your membership offerings effectively.

Application Management
Automatic Renewals
Committee Management
Dues Management
Email Marketing
Event Management
Member Directory
Member Portal
Member Types
Membership Database
Nonprofit Membership
Payment Processing
Website Management

Museum

ROLLER is a cloud-hosted venue management solution tailored for museums, aimed at optimizing operations and enriching the visitor journey. It offers comprehensive management of online ticket sales, timed admissions, memberships, group reservations, and events through one cohesive system. By utilizing real-time capacity management and digital check-in features, it minimizes wait times and enhances visitor flow. Museums can boost revenue with adaptable pricing strategies, upsells, and additional offerings such as exhibitions, guided tours, and special events. With built-in point-of-sale, payment processing, and customer relationship management features, institutions can gain valuable insights into visitor behavior, personalize interactions, and encourage repeat visits. Robust reporting and analytical tools empower operators to make informed, data-driven choices while ensuring smooth and unforgettable cultural experiences for guests.

Collections Management
Event Management
Exhibit Management
Gift Shop POS
Grant Management
Insurance Management
Membership Management
Ticketing

Point of Sale

ROLLER is a cloud-based point of sale (POS) solution specifically designed for attractions and leisure venues. This platform allows you to manage ticket sales, food and beverage orders, retail merchandise, memberships, and more—all from one user-friendly interface, eliminating the need for multiple systems. Enhance front desk operations, minimize wait times, and elevate the guest experience with quick transactions and seamless payment integration. ROLLER’s POS effectively merges online reservations and walk-in transactions, providing you with real-time insights and analytics to facilitate informed decision-making. Built for adaptability, it operates on contemporary hardware and accommodates various processes, including check-ins, waivers, upselling, and promotions, enabling you to boost revenue per guest while optimizing staff efficiency.

Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
eCommerce Integration

Ticketing

ROLLER is an innovative online ticketing solution hosted in the cloud, specifically created to assist attractions in boosting conversion rates and providing a smooth experience for their visitors. Featuring a contemporary, mobile-friendly checkout process, guests can effortlessly purchase tickets, memberships, and additional options with just a few clicks. Minimize cart abandonment and enhance revenue through customizable upsells, packages, and promotional offers seamlessly integrated into the booking process. ROLLER’s ticketing platform also boasts real-time capacity management to avoid overbooking and better manage staffing needs, along with integrated payment options and digital waivers for an entirely cohesive experience. Whether it’s timed admissions or group reservations, ROLLER equips operators with the necessary tools to increase online sales while minimizing wait times and simplifying operational tasks.

Barcode / Ticket Scanning
Box Office Management
Concessions Management
Customer Database
Event Management
Fundraising Management
General Admission
Kiosk Ticketing
Mobile Ticketing
Online Ticketing
Onsite Ticketing
POS
Print-at-Home
Reserved Seating
Season Tickets
Ticket Brokering
VIP & Discount Tickets

Venue Management

ROLLER is a comprehensive venue management solution tailored for attractions and leisure enterprises, aimed at enhancing operational efficiency and guest satisfaction. This cloud-based platform consolidates various functions, including online ticket sales, point-of-sale systems, payment processing, membership management, and group reservations, into one cohesive system. By integrating all aspects of your business, you can eliminate the need for multiple software tools. ROLLER helps boost revenue through strategic upselling, customizable pricing, and add-on options, while reducing administrative burdens with automation and real-time data analytics. With robust reporting features, customer relationship management tools, and smooth third-party integrations, ROLLER empowers operators with complete insight and control over their operations. Achieve streamlined processes, improved guest interactions, and sustainable growth with ROLLER.

Attendee Management
Billing & Invoicing
Contract Management
Customer Management
Event Management
Food & Beverage Management
Multi-Facility
Reservations Management
Resource Booking
Sales Management
Staff Management

Visitor Management

ROLLER is an innovative visitor management solution designed specifically for attractions and leisure venues, enabling them to effectively oversee guest flow, check-in procedures, and the overall on-site experience. From the moment of online booking to the guest's arrival, ROLLER simplifies the entire visitor process through features like digital tickets, waivers, and self-service tools that minimize wait times and reduce manual tasks. Its real-time capacity management capabilities allow for better control of attendance and the optimization of operational efficiencies. Additionally, the integrated point-of-sale and payment systems facilitate smooth transactions throughout the venue. By maintaining centralized guest profiles and comprehensive reporting, operators can gain essential insights into visitor behavior, enhancing engagement and improving operational performance. ROLLER ensures a seamless and connected experience for visitors from their entry to their departure.

Alerts/Notifications
Badge Management
Document Management
ID Scan
Pre-Registration
Registration Management
Self Check-in
Visitor Tracking
Watch List

Waiver

ROLLER is an innovative digital waiver solution tailored for attractions, designed to enhance the check-in process, minimize paperwork, and elevate the overall guest experience. Patrons can conveniently sign waivers online prior to their visit or on-site through mobile devices or kiosks, thereby reducing congestion at entry points. Each waiver is automatically associated with the guest's profile, allowing staff to quickly confirm completion and expedite admissions. Additionally, these waivers go beyond mere compliance by offering insightful guest data that can be leveraged for personalized experiences and targeted marketing strategies. With features such as multilingual support, seamless integration with booking and POS systems, and tools for managing group waivers, ROLLER empowers operators to save time, reduce friction, and create a more streamlined and connected experience for all.

Customizable Templates
Data Export
Online Signing
QR Codes
Searchable Database
Status Tracking
Waiver Kiosk

Zoo

ROLLER is an innovative cloud-driven platform designed specifically for managing venues such as zoos and aquariums. This comprehensive system simplifies various operations, including admissions, online ticket sales, memberships, group reservations, and animal interactions, all through one seamless interface. By offering dynamic pricing strategies, upsell opportunities, and add-on options, ROLLER helps boost revenue while its real-time capacity oversight ensures optimal visitor flow and prevents overcapacity issues. Additionally, the platform features a point of sale system for retail and dining, aimed at increasing the average spending per guest throughout the facility. With tools for digital waivers, integrated payment processing, and in-depth analytics, zoos can streamline administrative tasks, enhance operational efficiency, and craft unforgettable experiences that encourage repeat visits.

Animal Monitoring
Animal Records
Breeding Management
Facility Management
Feed Management
Inventory Management
Medical Records
Membership Management
Volunteer Management

Categories and Features

Venue Management

Attendee Management
Billing & Invoicing
Contract Management
Customer Management
Event Management
Food & Beverage Management
Multi-Facility
Reservations Management
Resource Booking
Sales Management
Staff Management

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