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What is RTB House?

RTB House is a global company at the forefront of marketing technology, offering state-of-the-art solutions that help top brands and agencies achieve their advertising goals. Its proprietary ad-buying engine, which is powered entirely by Deep Learning algorithms, is a groundbreaking innovation that sets the company apart in the digital advertising space. By utilizing these advanced algorithms, RTB House optimizes every aspect of an advertising campaign, enabling advertisers to drive exceptional results at every stage of the sales funnel. Whether you’re targeting brand awareness, lead generation, or conversions, the platform adapts to meet specific campaign needs, ensuring optimal performance across various channels. The use of Deep Learning allows RTB House to refine ad targeting, enhance personalization, and improve overall efficiency, helping businesses connect with their audience more effectively. Trusted by leading global brands, RTB House is redefining how digital marketing campaigns are managed, delivering powerful, results-driven solutions that maximize impact and return on investment.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

5X
Acxiom InfoBase
Acxiom Real Identity
AppsFlyer
Bionic for Agencies
Commanders Act
FuseCommander
Humming
Intuizi
MINT
MSIGHTS
Segment
SegmentStream
Supermetrics
TrackAd
TrustCommander
Windsor.ai
Yieldlab

Integrations Supported

5X
Acxiom InfoBase
Acxiom Real Identity
AppsFlyer
Bionic for Agencies
Commanders Act
FuseCommander
Humming
Intuizi
MINT
MSIGHTS
Segment
SegmentStream
Supermetrics
TrackAd
TrustCommander
Windsor.ai
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

$0.01
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RTB House

Date Founded

2012

Company Location

Poland

Company Website

www.rtbhouse.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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