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What is RTB House?

RTB House is a global company at the forefront of marketing technology, offering state-of-the-art solutions that help top brands and agencies achieve their advertising goals. Its proprietary ad-buying engine, which is powered entirely by Deep Learning algorithms, is a groundbreaking innovation that sets the company apart in the digital advertising space. By utilizing these advanced algorithms, RTB House optimizes every aspect of an advertising campaign, enabling advertisers to drive exceptional results at every stage of the sales funnel. Whether you’re targeting brand awareness, lead generation, or conversions, the platform adapts to meet specific campaign needs, ensuring optimal performance across various channels. The use of Deep Learning allows RTB House to refine ad targeting, enhance personalization, and improve overall efficiency, helping businesses connect with their audience more effectively. Trusted by leading global brands, RTB House is redefining how digital marketing campaigns are managed, delivering powerful, results-driven solutions that maximize impact and return on investment.

What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

Media

Media

Integrations Supported

Commanders Act
FuseCommander
MINT
TrustCommander
5X
AppsFlyer
DV Publisher Suite
Illuma
Madyourself
ParkAve
Segment
SegmentStream
Supermetrics
TrackAd
Windsor.ai
Yieldlab

Integrations Supported

Commanders Act
FuseCommander
MINT
TrustCommander
5X
AppsFlyer
DV Publisher Suite
Illuma
Madyourself
ParkAve
Segment
SegmentStream
Supermetrics
TrackAd
Windsor.ai
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

$0.01
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RTB House

Date Founded

2012

Company Location

Poland

Company Website

www.rtbhouse.com

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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